Space Industry

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

Little more than 100 years ago, maps of the world still boasted white space: places where no human had ever trod. Within a few short decades the most hostile of the world's environments had all been conquered. Likewise, in the 20th century, medicine transformed human life. Doctors took what was routinely fatal and made it survivable. As modernity brought us ever more into different kinds of extremes, doctors pushed the bounds of medical advances and human endurance. Extreme exploration challenged the body in ways that only the vanguard of science could answer.