Strategic Selling

Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This audiobook draws on more than 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach listeners how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

A seven-day plan to doing less and achieving more. Do you hustle without having much to show for it? Do you feel overwhelmed and unable to find the most effective task to focus on? Do you buy into the myth that you must work harder to be successful?

Our companies, our communities, and our planet are facing unprecedented challenges - challenges that will not be solved by a small group of people from a single entity. Today's leaders need a set of tools specifically designed to harness the power of collaborative networks. Strategic Doing introduces you to the new disciplines of agile strategy and collaborative leadership. You'll learn how to design and guide complex collaborations by following a discipline of simple rules that you won't find anywhere else.

The Art of Strategic Decision-Making will teach you to seize control of your life and make sure your decisions aren’t making you. This book cites years of research and scientific studies about what constitutes a great decision and the factors that will inevitably lead you there. It is an in-depth look at human nature and psychology and why we make decisions in the way we do - for better or for worse. This book is packed with theory, but it is all practical and actionable. Use these mental models and pieces of analysis on your decisions today.

If you’re tired of the nine-to-five workday rat race, want to ensure a comfortable retirement, or are just convinced that life has more to offer, grab hold of this cutting-edge method for real estate investment. This exciting investment strategy is both satisfying and lucrative. In fact, real estate is the single best way to reach financial freedom and leave a legacy for your family.

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

How to Outsmart Office Politics is your manual for turning office politics into a career advantage instead of a career hazard. Written in clear, direct language, this book strips away corporate clichés and gives you the real playbook for navigating workplace power dynamics. Through practical strategies, sharp observations, and real-world examples, How to Outsmart Office Politics teaches you to move with precision instead of reacting blindly. You’ll learn to stop seeing office politics as a dirty game and start seeing it as a survival skill—one you can master with discipline and integrity.

For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online.

Buying a home is the most expensive investment most people make in their lives, yet few people understand the method to buying a house. In Strategic Homebuying, veteran real estate professional Chad Durie provides a step-by-step guide to purchasing a home, from becoming financially ready to determining if you’ve found your dream home. You’ll learn how to establish the right mindset when buying a house, the importance of planning before purchasing, and other valuable advice

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Every salesperson has heard it—the dreaded words: “I’m just looking.” But what if you could turn those hesitant browsers into eager buyers? In I’m Just Looking... The Secret to Selling the Difficult Customer, master automotive trainer Amid Jones unveils SPARC—The Strategic Automotive Sales System, a game-changing approach designed to help sales professionals connect, engage, and close more deals without pressure or gimmicks.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Are you ready to transform your sales strategy and close more deals with confidence? How to Sell the EMC³ Way introduces a proven, step-by-step formula—Email, Message, Call, Move On—designed to help you master strategic outreach, increase conversions, and engage prospects the right way. In today’s competitive market, selling isn’t just about making calls or sending emails—it’s about knowing how to sell effectively, when to follow up, and when to move on.

What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.