Sustainable Business

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

You will always learn so much more from failure than you ever will from success. So, I set about to understand what causes good businesses to fail! It's led me to head up a team of data analysts as we determined the cause of more than 150 big business failures and subsequently surveyed more than 115,000 SME businesses to "unlock the DNA of business failure". Within this book, I'll share the three main flaws in more than 85 percent of businesses (which subsequently lead to their downfall); the eight elements of every super successful business; and more.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Information is power. It drives commerce, protects nations, and forms the backbone of systems that range from health care to high finance. Yet despite the avalanche of data available in today's information age, neither institutions nor individuals get the information they truly need to make well-informed decisions. Faulty information and sub-optimal decision-making create an imbalance of power that is exaggerated as governments and corporations amass enormous databases on each of us.

With the help of practical examples, 60 innovative ideas, and two well researched case studies, Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach. Furthermore, you will learn about the value chain and your customer's journey, and how you can adapt your business to reduce any form of waste in the chapter on lean management.

Average to Abundant reveals the missing link between desiring wealth and actually achieving it! Have you ever wondered why some people seem to succeed while others struggle? Is the difference found in their genetic make-up, part of the world they live, family background, race, education, intelligence, or sheer luck? Unfortunately, none of these reasons apply. Years of blood, sweat and tears, passion and purpose poured into your endeavors. Instead of seeing those efforts bring benefit to your world, more often than not what results is scarcity, heartache and unhappiness.

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Creating Startup Junkies focuses on the unique proposition of building sustainable entrepreneurial ecosystems in Unexpected Places. Arkansas and many other states and communities, are well-positioned to inspire and empower entrepreneurs and innovators through the intentional cultivation of talent, a collaborative culture, engagement of their local community, and the capitalization of early-stage venture.

Evergreen Talent will show you how to attract, find, and keep employees for the long-term. What many organization leaders fail to understand is that you can't simply transplant a competitor's talent strategy and achieve the same results - just as you can't take plants suited to a warm climate and expect them to thrive in chillier locales. The conditions are too different. But a company that takes the time to examine its own environment, select talent accordingly, and nurture its people will stand tall, regardless of economic conditions.

Acclaimed business leaders Mitch Little and Hendre Coetzee share their decades of expertise in this innovative guidebook focused on helping you succeed in the sales force. The sales world will continue to undergo dramatic changes. New strategies and methods are essential, but they require the right mindset. Shiftability lays the necessary mental groundwork sales professionals need in order to implement these changes in methodology and thrive in a new environment.

Ethics - described briefly as the norms by which acceptable and unacceptable behaviors are measured - has been the concern, and perhaps the great dilemma, of sentient humans since Socrates subjected it to philosophical inquiry almost 2,500 years ago. Socrates believed, without universal acceptance, that the most pertinent issues people must deal with are related to how we live our lives, what actions are and are not righteous, and how people should live together peacefully.

With a world that's running at twice the speed and becoming more dynamic each day, sustainable finance finds itself becoming more and more important. From the shock waves of the pandemic to the rise and fall of digital currency, ethics of finance are taking center stage in our day-to-day life.

The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

So, are you interested in setting up your very own business on eBay? Maybe you already have started but need a few pointers to help it become a success. Fear not. This book has got you covered. Here, you will be learning all sorts of cool things that you need to know in order to ensure the prosperity and success of your business. In short, this book is the perfect guide to help you get your eBay business rolling.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

An accessible guide showing all people how to create and sustain diversity and inclusivity in the workplace—no matter your identity, industry, or level of experience Offering real-life accounts that illustrate common workplace occurrences around inclusivity and answers to questions like “How...

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

Discover the secret roadmap to becoming a successful Airbnb host and earn a steady income while you spend time with family and friends and travel around the world!

This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.

The real estate industry is a unique industry. You can earn a real estate license, but it will not teach you how to sell real estate. No one knows how to sell real estate as the result of attending real estate school. Agents need to know how to operate their own business, and they need to develop a business plan based on the market they want to serve. It's also your responsibility to educate yourself on the latest trends in your local community and the technology you can use to reach that community. This audiobook will help.