Sustainable Business

Ignite! is about sparking a successful, scalable, and sustainable business and maintaining that spark to ensure long-term success. If you seek to transform your business perspective and unlock growth opportunities, Ignite! is your indispensable guide.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

As a manager or executive working in the architecture, engineering, and construction industry, you’re under pressure to do more with less, reduce waste, produce faster, and still turn a profit.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.

A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation. Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the...

In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission: to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact.

Not one to shy away from developing countries, Yusuf Amdani has laid a path for other investors to follow. Originally from Pakistan, Amdani moved to Honduras at a time when few international players paid attention to the Central American country. Amdani’s quick eye and keen business savvy paid off. Today his company has grown and expanded into other Central American countries, along with the Caribbean, United States, Pakistan, and beyond. Moreover, Amdani’s initiatives provide an example of how to create opportunities in developing countries.

With 750 million people living in villages, India has the largest rural population in the world. Based on his Indian experience, Dr Kalam recommends a sustainable and inclusive development system called PURA—Providing Urban Amenities in Rural Areas—to uplift the rural masses not by subsidies...

This groundbreaking audiobook serves as your definitive guide to sustainable business dominance, designed for established owners aiming to command premium pricing, attract high-value clients, build unshakeable market leadership, and forge enduring competitive advantages. Across eight comprehensive chapters, you will uncover proven systems for premium client acquisition, strategic pricing models that maximize profitability, ethical influence frameworks to cultivate customer loyalty, advanced brand engineering techniques, and scalable operational strategies for market dominance.

The Zero in Formula, Dennis Geelen's latest book, challenges business owners, CEO's, and leaders to think differently about their company. The stats don't lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline. You will learn what it means to be customer centric, with strategies and tools you can apply to your business. You will be guided through the recipe step-by-step to build your successful foundation.

In The New Nature of Business: The Path to Prosperity and Sustainability, businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating "sustainable prosperity", and case-studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits.

In Sustainable Success, Melinda Cohan challenges the hustle mindset and reveals a radically different approach to building a thriving business—one that allows you to perform at high levels and scale your success without sacrificing you in the process. The key is self-care. Not as a social media hashtag, not as an excuse for a self-indulgent spa day, but as a core business strategy. Sustainable Success will show you how to harness radical self-care to build a business that fuels you instead of drains you—so you can thrive for years to come.

Negotiation and decision-making expert Max Bazerman explores how we can make more ethical choices by aspiring to be better, not perfect. Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends...

That’s the dream: meaningful work on the land that grows food, feeds your soul, restores the Earth, and grows your bank account. It’s not just a fantasy. This book will show you how real people just like you are making it their reality—and how you can do it, too. Living FREE with the Land is your guide to making the dream a reality—no matter your background, budget, or starting point. Michael Hoag delivers practical, actionable strategies backed by decades of experience, along with proven business models and financial tools designed specifically for land-based livelihoods.

Today's headlines are full of employee unrest over racial injustice, communities infuriated by corporate environmental impacts, staff anxiety over surveillance, and discoveries of child labor in supply chains. Simply maximizing shareholder value while not breaking the law is no longer an option, but we've never been so confused about what it means to do the right thing. NYU ethics professor Alison Taylor argues that amid stakeholder demands and transparency pressures, we can no longer treat ethics as a legal and reputational defense mechanism.

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

In this powerful second book of the Coaching for Life Series, you'll gain practical tools, proven strategies, and real-world scenarios to help you (or your clients) create lasting lifestyle changes. Whether you're an emerging coach or someone seeking personal transformation, this book walks you through the essential techniques used in the coaching world—without jargon or overwhelm.

Profit or Wealth? gives business owners the easiest ways to avoid business failure. By following the 10 rules of profit and 10 rules of wealth explained within Profit or Wealth?, business owners can live the life of their dreams. Many business owners just worry about profits and ignore business wealth-building, but a business needs both. Without building wealth, the business can still go bankrupt.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.