Technology Business Management

Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.

ChatGPT for Business is a practical guide to transforming any organization—startup, agency, or enterprise—into an AI-first company. It teaches listeners how to integrate ChatGPT across marketing, sales, support, HR, and operations to increase productivity, automate workflows, and unlock new revenue streams. The book goes beyond basic prompting and explores advanced strategies like building AI agents, deploying Custom GPTs, and creating intelligent systems that scale.

Vous voulez comprendre l'impact de l'intelligence artificielle (IA) sur vos compétences, votre métier, votre management ? Le livre audio "Ce sera l'IA ou/et moi" de Cécile Dejoux est votre meilleur allié ! Vous êtes salarié, free-lance, entrepreneur, manager, etc., vous pensez que vous pouvez être acteur des changements liés à l'intelligence artificielle, vous ne voulez plus les subir, vous pensez que même les choses compliquées peuvent s'expliquer simplement, ce livre audio est fait pour vous !

Unlock the Future: The Complete AI Advantage CollectionAre you ready to harness the transformative power of Artificial Intelligence (AI) to stay ahead in a rapidly evolving world? The Complete AI Advantage Collection combines three essential guides—The Essential Beginner’s Guide to AI, The AI in Business Advantage, and Master ChatGPT Effortlessly—to give you the tools, strategies, and confidence to navigate and thrive in the age of AI.

This is the bundle of two books: A Beginner’s Guide to the Platform Business Model and Why You Are Addicted to Technology. It gives you a holistic and well-rounded view of the platform model that shapes our lives today and also lets you discover if the business model is for you.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

Imagine a world where companies can move successfully into the future, where these brittle solutions are replaced with a flexible, simple approach that also delivers enterprise-grade capabilities. This book introduces asset operations management (AOM), an operating principle founded on the belief that asset-intensive organizations have much to gain by adopting new approaches to data, collaboration, and communication—all supported by modern, consumer-grade technology experiences.

Acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community.

In Trustworthy AI, award-winning executive Beena Ammanath offers a practical approach for enterprise leaders to manage business risk in a world where AI is everywhere by understanding the qualities of trustworthy AI and the essential considerations for its ethical use within the organization and in the marketplace. The author draws from her extensive experience across different industries and sectors in data, analytics and AI, the latest research and case studies, and the pressing questions and concerns business leaders have about the ethics of AI.

A comprehensive guide to successful event management, this audiobook serves as a valuable resource for both beginners and seasoned professionals, equipping them with the tools needed to plan, execute, and evaluate memorable events. The guide takes listeners through a deep exploration of understanding their audience, conceptualizing resonant events, managing budgets, procuring vendors, effectively marketing, and embracing technology. It also emphasizes the power of networking and the importance of post-event evaluation for continuous improvement.

You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business...but it doesn’t have to be that way. In fact, social media marketing needn’t take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer base on auto-pilot!

地球温暖化、食料危機、労働力不足……。人類の未来には様々な課題が山積しています。さらにここ数年で爆発的に広まった生成AIによる電力消費拡大など、実は新たな難題も。

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

Generative AI is our future, and with this action-filled guidebook, you can lift your organization to the next level.

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills.

As the CEO, board member, and executive of an architecture, engineering, and construction company, you are under pressure to lead your company in the age of AI disruption. Not knowing AI’s impact on your business and how you should respond is challenging.

While an uninterrupted life, free of misfortune may sound wonderful, it is in the challenge, in the change, that we learn the greatest lessons. This book has been written with 51 years of personal life experiences, and an overlay of close to 30 years of professional subject matter expertise in managing the continuance of business operations across the globe, come rain...or shine. Both aspects have resulted in significant lessons learned...stories of continuity and resilience.

How to Start a Social Media Management Business is your guide to building a business from the ground up. Whether you're an enthusiastic beginner or a seasoned pro looking to monetize your skills, this book provides instructions on launching, managing, and expanding a social media management business. Discover how to market your services, acquire clients, optimize operations, and scale your business effectively. Filled with practical advice, real-world examples, and the latest industry insights, this book equips you with the knowledge to create a sustainable and rewarding enterprise.

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

Becoming an AI-First Organization is a strategic playbook for transforming traditional businesses into AI-powered enterprises. It goes beyond the technology to address cultural, operational, ethical, and leadership changes needed to embed AI throughout an organization. The book defines being “AI-first” as integrating AI deeply into decision-making, customer experience, and product development—not as a tool, but as a foundation.