Technology Business Management

Fiecare epocă a inovării tehnologice aduce beneficii. Însă impune totodată adoptarea unor strategii noi și, de cele mai multe ori, schimbări în domeniul de activitate. David L. Rogers îți prezintă o hartă a etapelor care trebuie parcurse în dezvoltarea oricărei afaceri care se vrea în pas cu transformarea digitală. Folosindu-și experiența universitară, dar mai ales fascinantul background de consultant al unora dintre cele mai mari companii la nivel global, autorul însoțește fiecare capitol cu exemple ilustrative și studii de caz care să te inspire și pe tine pentru marea schimbare.

The professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce. In Humanity Works, best-selling author, global workplace consultant, and futurist Alexandra Levit provides a guide to making the most of the human traits of creativity, judgement, problem solving, and interpersonal sensitivity. Revealing what the "robot takeover" will really look like, how talent and machines can work side by side, and how you can make organizational structures more agile and innovation focused, this book will prepare you to lead organizations of the future.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

We are living in a new age. With developments emerging every day, Artificial Intelligence will soon surpass most human competencies and drastically transform technology's role in our day-to-day world. The solution for organizational leaders is not to become more like computers. In order for our organizations to survive as we stand at the threshold of a new era, we must tap into the qualities that make us uniquely human. Nick Chatrath interweaves an analysis of antiquated leadership modes with his newly developed strategies for more effective "threshold" leadership methods.

Now, in the face of the "Great Resignation" and "botsourcing," thought leaders Sanders and Wood present a more positive and promising scenario, where an enterprise recognizes human resources as an asset class that possesses skills that cannot be replaced by automation. Enlightened business leaders will look to create synergy between technology and people, enabling the organization to maximize its capabilities by elevating the basis of decision making with closer-to-perfect information and rationality.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

Is your IT system an asset or a hindrance to your organization's success? More important, can you tell the difference? Unlike other well-recognized professions, information technology is still in its infancy. With this book you will gain an understanding of how IT systems and tools can offer your organization the best chance to succeed.

Today's leaders are expected to reduce costs, increase productivity, drive innovation, and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Leading IT Transformation describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment.

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

This eBook will demystify predictive analytics and illustrate how AI-powered predictions can drive smarter business decisions. We’ll start with the fundamentals of predictive analytics and how it differs from traditional analysis. Then we’ll explore the pivotal role of AI and machine learning in enhancing predictive capabilities. Next, real-world use cases across industries—from retail and healthcare to manufacturing and finance—will showcase the tangible benefits of these techniques.

Balanced scorecards and operational dashboards measure organizational performance, and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then teaches Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice.

Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book.

As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunities to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs.

Create office efficiency and business productivity with this helpful book. Eliminate the Chaos at Work increases your business productivity and peace of mind by showing you how to create streamlined information systems, processes, and workflows. Laura's proven 25 techniques are easy to implement, realistic, and results-oriented. Using these techniques, you can take control over your time and information to create workable systems built to reflect how you think and process information.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Knowledge workers are the innovators, designers and marketers of your company's products and services. They are the highly paid strategists, executives, and IT specialists whose ideas and expertise fuel your success. But are they delivering their best performance?

By utilising the latest thinking in health and behavioural economics, social psychology, neuroscience, management and social network analysis, Fully Connected will provide a blueprint for how to use social health to foster well-being and productivity. At every level, each person, department and organisation is struggling to find a way to navigate this challenging era; Fully Connected will be a blueprint for anyone looking to reclaim time, space and identity in our world.

The future of work is already here, and what this future looks like must be a pressing concern for the current generation of leaders in both the private and public sectors. In the next 10 to 15 years, rapid change in a post-pandemic world and emerging technology will revolutionize nearly every job, eliminate some, and create new forms of work that we have yet to imagine. How can we survive and thrive in the face of such drastic change?