Technology Business

Most entrepreneurs are running on fumes—trapped in a loop of doing, fixing, and catching up. You can’t step away without something slipping. Deep down, you know the problem isn’t effort—it’s control. The "hustle" is a lie. The path to a million-dollar business isn't working harder; it's shifting from Operator to Architect — building systems that do the draining, repetitive work for you.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation-pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies.

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

Most people struggle with AI because they don't know how to talk to it. This hands-on beginner's guide gives you the tools, confidence, and structure to get real results from today's most powerful AI tools, no tech skills required. The AI Workshop is your plain-language guide to mastering prompt engineering, the skill that turns vague AI requests into powerful results. Whether you're a student, business owner, creative professional, or simply curious about AI, this book shows you how to stop guessing and start getting consistent, high-quality outputs.

This collection reveals the lives, lessons, and rules for success that have influenced Elon Musk, Warren Buffett, and Jeff Bezos, three billionaire businessmen who single-handedly disrupted and transformed the world in which we live. To become a billionaire from scratch is no easy feat. It can seem an impossible dream that’s exclusive only to the lucky few. However, this audiobook shows it is possible with the right know-how and that becoming a billionaire is less about luck and more about making the right decisions and working hard.

This audiobook is your complete guide to modern Agile product and project management—designed for leaders, practitioners, and students who want to master how products are conceived, built, and scaled in the era of AI. Drawing on real-world case studies from startups to Silicon Valley tech giants, it explains not only what Agile is, but how it drives business value, accelerates delivery, and enables innovation powered by generative AI and intelligent agents.

Despite AI’s power to innovate daily life and revolutionize organizations, public trust in AI is low. For companies to take full advantage of AI, it is vital that they adopt and communicate a responsible approach in order to build consumer, employee and investor confidence. Governing the Machine provides business leaders with a practical and flexible framework for building comprehensive and robust AI governance. It empowers organizations to reap the benefits, while ensuring that AI is trustworthy, sustainable and a source of opportunity and profit rather than liability and harm.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

Your competitors aren’t “experimenting with AI” anymore. They’re wiring agents into support, marketing, and operations and watching work get finished before the coffee cools. AI Agent for Beginners is your fast-track audio playbook for turning ChatGPT, Gemini, and modern agent frameworks into real business leverage—not another toy that dies after the first demo.

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.

Секреты лидерской мудрости от выдающегося японского полководца XVI века Тоётоми Хидэёси! «Самурай без меча» рассказывает о неподвластных времени способах достижения успеха, которыми пользовался сам Хидэёси, чтобы достичь вершины славы.

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Navigating the AI landscape can be intimidating, especially for non-technical leaders. But no matter your experience level, this book and its Companion Workbook are here to help!

La biografía definitiva de Steve Jobs, el fundador de Apple, escrita con su colaboración.Tras más de cuarenta entrevistas con Steve Jobs y con un centenar de personas de su entorno, familiares, amigos, adversarios y colegas, esta es la biografía definitiva de uno de los iconos indiscutibles de nuestro tiempo, del genio cuya creatividad, energía y perfeccionismo revolucionaron seis industrias: informática, películas de animación, música, teléfonos, tabletas y edición digital.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

Dogs thrive when they can make sense of the rules and the relationships around them. Likewise, technology is an amazing companion when you give it a role to play, but it will drive you crazy and make a mess if you think it's in charge. You own technology—not the other way around. And only the technologies that are useful to you should be a part of your life. Adopt the eight ownership mindsets in this book to ensure a positive relationship with both dogs and technology.

Open Space Technology: A User’s Guide is just what the name implies: a hands-on, detailed description of facilitating Open Space Technology (OST). OST is an effective, economical, fast, and easily repeatable strategy for organizing meetings of between 5 and 2,000 participants that has been used in thousands of organizations in 134 countries and just keeps growing in popularity. Written by the originator of the method, this is the most authoritative book on the rationale, procedures, and requirements of OST.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!