Technology Business

How can leaders adapt to the rapid change of technology's impact on business? How can AI be leveraged for more intelligent decision making? Can our choices be simultaneously good for business and the world? This book provides leaders with the first steps to answer these important questions. For over thirty years, technology has become more interwoven with both our professional and personal lives. In the future, the integration of tech, business, and life will become even more seamless.

The general data protection regulation or GDPR is a 57,500+ worded legislation that applies to every business or organization that handles personal information of those citizens living in EU and the UK, regardless of the size of the organization. For many small businesses, complying with GDPR is a daunting task, but it doesn’t need to be.

With its practical guidance, case studies, and expert insights, this audiobook will empower you to stay ahead of the competition and unlock the full potential of conversational AI for your business.

With straightforward and easy-to-understand guidance, this book will help you tackle the social media platform that’s not just for kids. TikTok is a very useful and powerful tool that’s easy to use. Do you own a business and want to increase your customer base? TikTok is one of the best social media platforms for marketing to a wide demographic population.

In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat began as a late-night dorm room revelation, the brainchild of Stanford English major Reggie Brown who was nursing regrets about photos he had sent.

In this encore to his classic 1987 unauthorized biography of Steve Jobs (Steve Jobs: The Journey is the Reward), Jeffrey Young examines Jobs' remarkable resurgence, one of the most amazing business comeback stories in years.

Your business will be left behind if you don't utilize Pinterest now! In this book you will discover everything you need to know about making an impact on Pinterest and utilizing this powerful social media platform like a pro.

Unlock the transformative power of AI and propel your business into the future—even if you're new to AI! Are you hesitant about integrating AI into your business, unsure of the right tools, or worried about staying competitive? This guide addresses your concerns, offering clear, actionable steps to harness AI's potential without disruption.

The Entrepreneur's Edge is the ultimate guide for small business owners and entrepreneurs who want to harness the power of artificial intelligence, cybersecurity, and augmented/virtual reality to fuel growth and innovation. This all-in-one resource equips you with the knowledge and tools to navigate these transformative technologies with confidence.

With cloud services, small businesses reap the benefits of not having to deploy physical infrastructure like file and email servers, storage systems, or shrink-wrapped software. This book will show that it's not a stretch to say that aside from a locally installed desktop operating system and browser (or increasingly, from a single mobile device), a lot of today's small business technology needs can be fulfilled almost completely with cloud-based offerings.

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

ChatGPT Secrets: Unlocking AI for Business, Writing, and Daily Life In a world rapidly transformed by artificial intelligence, those who master AI will lead the way. ChatGPT Secrets is your ultimate guide to unlocking the full power of AI—whether you’re an entrepreneur, writer, student, or simply someone looking to boost productivity and creativity. Imagine generating business ideas in minutes, crafting compelling content effortlessly, and automating daily tasks like a pro.

In this expanded fourth edition of Facebook Marketing: Mastering FB Social Media Platform, you'll be taken through a step-by-step process on how to develop your web presence. You will understand how Facebook marketing is shaping business today - and why it is so effective. You’ll find out why it’s essential to use Facebook to promote your company - and to build an online community!

Technology is redefining the value of physical assets: the meaning of location and accessibility, the power of zoning and regulation, the flow of capital and information, and even the notion of scarcity itself. How to make the most of it Rethinking Real Estate provides technology entrepreneurs and real estate professionals with key insights and practical strategies that will enable you to develop innovative solutions, identify risks, evaluate emerging competitors, and transform your investment thesis, project, venture, or career.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Thomas Dolby's hit songs "She Blinded Me with Science" and "Hyperactive!" catapulted him to international fame in the early '80s. A pioneer of New Wave and Electronica, Thomas combined a love for invention with a passion for music, and the result was a new sound that defined an era of revolutionary music. But as record company politics overshadow the joy of performing, Thomas finds a surprising second act.

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Our world today - from the phone in your pocket to the car that you drive, the allure of social media to the strategy of the Pentagon - has been shaped irrevocably by the technology of silicon transistors. Year after year, for half a century, these tiny switches have enabled ever-more startling capabilities. Their incredible proliferation has altered the course of human history as dramatically as any political or social revolution. At the heart of it all has been one quiet Californian: Gordon Moore.

Ignorance of technology is the new measure of illiteracy. Is it hurting you and your business? Are critical IT decisions being made by the right people in your organization? In many small to medium-sized companies, key business decisions are being made by the IT support folks (geeks), while technology decisions are being made by management. Too often signals get mixed and decisions with less than ideal judgment or clarity are made.

Transformations: How New Developments in Science, Technology, Business, and Society Are Changing Your Life features short commentaries on new developments that are changing everyone's life. The book was inspired by a series of articles on these topics, initially published in the Huffington Post, which have been turned into a book with 21 changes and what to expect.