Technology Business

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening, research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work reveals how digital devices change individuals and communities for better and worse.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.

The digital age we live in is as transformative as the Industrial Revolution, and Joshua Cooper Ramo explains how to survive. If you find yourself longing for a disconnected world where information is not always at your fingertips, you may eventually be as useful as the carriage maker post-Henry Ford. It's practically impossible to know where the marriage of imagination and technology will take us (sorry, Betamax and Kodak), and the only certainty is that in the networked world we will only become more intertwined.

Are you tired of feeling misunderstood? Of seeing things coming but not being believed? Of being told you care too much? If you answered “yes,” you're not alone. In a world that elevates loud voices and three word chants, it can feel like your deep empathy and perception hold you back. But what if these qualities are your greatest strengths—and what if AI can help you harness them to bring your dreams to life?

Outsmart the competition and turn effort into success with AI! Running a business today feels like a marathon, doesn't it? With fierce competition and high customer expectations, it seems like you're constantly being pulled in many directions. Cutting costs while boosting productivity isn't just a goal—it's your daily challenge. What if a tool could turn these challenges into growth opportunities? That tool is AI and ChatGPT. Businesses using AI have seen employee performance improve by 40% and customer complaints drop by the same margin.

As an enthusiastic participant in the Maker Movement, Mick Ebeling has found countless ways to create simple new do-it-yourself technologies. But Ebeling has always dreamed big and soon realized that by ignoring that little voice of doubt in his head, his hobby could have the potential to actually help people surmount seemingly impossible odds. From crafting prosthetics for a young Sudanese boy who lost his hands in a bombing to a machine that allowed a paralyzed artist to draw again, Ebeling soon saw that nothing is actually impossible.

In 2004 Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to the world's persistent social problems. But after a decade of designing technologies for humanitarian causes, Toyama concluded that no technology, however dazzling, could cause social change on its own.

Generative AI is our future, and with this action-filled guidebook, you can lift your organization to the next level.

Managers want to know how to lead virtually, how to keep their teams motivated, and how to keep employees productive. Providing compelling, evidence-based answers to these issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

Extended reality (XR for short) - which encompasses virtual reality, augmented reality, and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences that are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries.

Small businesses are the backbone of the US economy. They are the biggest job creators and offer a path to the American dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or 'fintech', emerged.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice. But in the wake of the 2016 election, even some of the company’s own senior executives came to consider those claims pollyannaish and simplistic.

Unlock the transformative potential of generative AI for your enterprise with "Understanding Generative AI for Business Leaders." This indispensable guide simplifies the complex world of AI, offering a beginner-friendly introduction and practical strategies for effective and ethical integration.

Life Mode On is a revolutionary approach to living a better life with technology and our personal devices, from digital lifestyle expert Dr Joanne Orlando. These are no quick fixes; these are real, practical solutions for long-term fulfilment in our increasingly digital world. Dr Jo helps people to understand their technology use and make it better.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Obtenga ventajas competitivas y proteja el éxito de su negocio con IA. Logre nuevos éxitos comerciales con Multiplicador de ganancias de IA, su guía para aprovechar el poder de las aplicaciones de IA y los chatbots como ChatGPT y Claude. En este recurso esencial, descubrirá cómo los empresarios y propietarios de empresas digitales más innovadores de la actualidad utilizan la IA para transformar las operaciones, aumentar la productividad y hacer crecer las ventas.

Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.

Richard Browning’s story is one of groundbreaking innovation. Building an aviation business from his garage, he has invented a whole new form of personal flight - a fantasy previously reserved for the pages of science fiction. His iconic jet suit has captured the imaginations of millions around the world, triggered ongoing developments in technology and engineering, and inspired a new generation of creative minds to pursue their dreams.