Technology Business

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

"Being a business leader is similar to being a commander in war." This sentiment sets the tone for a tactical guide to not only surviving but thriving amid industry disruption, globalization, and digital transformation. In today's concrete jungle, the life of an entrepreneur and business leader can be perilous. Each day brings the possibility of new opportunities, unforeseen risks, and inevitable emergencies. At every turn, technology is either friend or foe (and sometimes both). The Art of War in Business Technology brings lessons in warfare to the digital battlefield.

In 2024 Artificial Intelligence is all the rage. Here are ten businesses that can be enhanced by using AI.

You can thrive and excel when you’re working remotely, if you adopt the mindset, habits and tech tools of professionals who are even more productive outside the office: Learn to think like a “business of one,” and that entrepreneurial mindset will transform your experience of remote work...

Artificial intelligence is transforming how organisations operate, and charities risk being left behind as the technology advances exponentially. This playbook provides practical, actionable guidance for charitable organisations seeking to implement AI thoughtfully and effectively. Drawing from decades of experience working with leading UK charities and corporations, we offer a structured approach to help mission-driven organisations navigate the AI landscape.

The AI Mastery 3-in-1 Collection is your roadmap to go from experimenting with AI to building a cash-generating machine powered by automation, precision, and creativity. Whether you’re brand new or already using ChatGPT, this collection bridges the gap between potential and profit.

A new breed of monopolies is threatening your business. Tech megafirms from around the world are encroaching on your industry's space, rewriting the rules, and scooping up talent - and your customers. What should you and your company be doing right now to counter these challenges? Monopolies and Tech Giants: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking on corporate inequality, help you understand what it will mean for your organization, and inspire your company to succeed in the winner-take-all economy.

Milk Run is a true story of one woman’s unexpected second life—set in motion by a fateful decision to help a local Amish farmer during a crisis. What began as a favor spiraled into a high-stakes journey: a raw milk and traditional food distribution network serving thousands of families across Washington, DC, Maryland, and Virginia.

Do you need to find out how to do cheap Facebook ads? This audiobook gives you the necessary tools to get you started with little money.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

Still trying to keep up in a world where AI is moving faster than you can? Feel overwhelmed by technology, but also worried you'll get left behind if you don’t learn it? What if you could use AI to make smarter decisions, improve your health, increase your income, and simplify your life even if you're not tech-savvy? Imagine waking up and realizing that managing money, staying healthy, advancing your career, or keeping up with daily life could all be easier and more efficient — not because you changed, but because something powerful is working with you around the clock.

How to Build an Agent is not a book about experimenting with AI. It is a practical playbook for leaders who need AI systems that work in the real world. Most organisations use generative AI. Few see meaningful business results. This book explains why. Written for executives, senior managers, consultants, and technical leaders, it shows how to move beyond chatbots and prompts to autonomous, outcome-driven AI systems that plan, act, integrate with enterprise software, and deliver measurable ROI.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

De la Estrategia a la Ejecución: Cómo los Mejores Líderes Construyen Culturas Impulsadas por la IA que Innovan, Dominan e Inspiran ¿Sientes la presión de “hacer algo con la IA”, pero sin una estrategia clara que realmente impulse el negocio hacia adelante? ¿Se están acumulando pilotos, herramientas y experimentos sin un ROI real ni el compromiso de la organización? ¿Percibes que tu equipo está sobrevalorando la IA o, por el contrario, teme en silencio lo que podría significar para su futuro? No vas tarde: estás exactamente en la encrucijada a la que se enfrenta todo líder serio.

As the first book of its kind, Artificial Intelligence in Business and Technology guides listeners on an expansive journey through the transformative world of AI, offering a thorough dissection of this game-changing technology that promises to redefine our future.

In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business listeners will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.

Decision intelligence (DI) has been widely named as a top technology trend for several years, and Gartner reports that more than a third of large organizations are adopting it. Some even say that DI is the next step in the evolution of AI. Many software vendors offer DI solutions today, as they help organizations implement their evidence-based or data-driven decision strategies. But until now, there has been little practical guidance for organizations to formalize decision making and integrate their decisions with data. With this book, authors L. Y. Pratt and N. E. Malcolm fill this gap.

If you're looking to make the most of artificial intelligence and blockchain technology for your business, this audiobook is for you. Artificial intelligence and blockchain are the tech of the future. But if you're not already working in the field or studying their depths, it can be difficult to find information in layman's terms. As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business: outsource, automate, scale, marketing.... AI and blockchain technology could revolutionize the way business is done.

This is the bundle of two books: A Beginner’s Guide to the Platform Business Model and Why You Are Addicted to Technology. It gives you a holistic and well-rounded view of the platform model that shapes our lives today and also lets you discover if the business model is for you.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.