Technology Business

In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.

The barriers to entry have crumbled. In Build Your AI Empire with Google Free Tools, serial entrepreneur and Elnaz Sarraf (CEO of ROYBI® and founder of Bored Girl Builds) hands you the blueprint to build a six-figure business using only the powerful, free AI tools provided by Google. Whether you are a solo founder, a side-hustler, or a non-technical visionary, this isn't just a book about AI theory—it is a 90-day execution manual.

How to Build an Agent is not a book about experimenting with AI. It is a practical playbook for leaders who need AI systems that work in the real world. Most organisations use generative AI. Few see meaningful business results. This book explains why. Written for executives, senior managers, consultants, and technical leaders, it shows how to move beyond chatbots and prompts to autonomous, outcome-driven AI systems that plan, act, integrate with enterprise software, and deliver measurable ROI.

What if your next customer didn't have a pulse, preferences, or patience for poor performance? In Machine Customers: The Evolution Has Begun, CX Evolutionist Katja Forbes reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.

Most people struggle with AI because they don't know how to talk to it. This hands-on beginner's guide gives you the tools, confidence, and structure to get real results from today's most powerful AI tools, no tech skills required. The AI Workshop is your plain-language guide to mastering prompt engineering, the skill that turns vague AI requests into powerful results. Whether you're a student, business owner, creative professional, or simply curious about AI, this book shows you how to stop guessing and start getting consistent, high-quality outputs.

From his unassuming start and his life with his adopted parents to the founding of Oracle, what would later become a technology superpower, this biography examines the life and legacy of Larry Ellison. Few could have guessed what Larry would go on to become, and his story is a testament to hard work, determination, and a drive to succeed.

Technology is redefining the value of physical assets: the meaning of location and accessibility, the power of zoning and regulation, the flow of capital and information, and even the notion of scarcity itself. How to make the most of it Rethinking Real Estate provides technology entrepreneurs and real estate professionals with key insights and practical strategies that will enable you to develop innovative solutions, identify risks, evaluate emerging competitors, and transform your investment thesis, project, venture, or career.

Human Design is the next evolution after Myers-Briggs, the Enneagram, and other innovative profiling systems. Whether your field is psychotherapy, recovery, coaching, or healing arts, and whether your clients are individuals, couples, families, or business teams, Understanding Your Clients through Human Design will empower your work and call you to reconsider how you approach people. Inspire your practice with this groundbreaking and accessible approach and take your work to the next level!

Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding nonverbal communications with the knowledge of how social engineers, scam artists, and con men use these skills to build feelings of trust and rapport in their targets. The author helps listeners understand how to identify and detect social engineers and scammers by analyzing their nonverbal behavior. Unmasking the Social Engineer shows how attacks work.

In Agile Leadership Toolkit, longtime agile leader Peter Koning provides a practical and invaluable steering wheel for agile leaders and their teams. Drawing on his extensive experience helping leaders drive more value from agile, Koning offers a comprehensive toolkit for continuously improving your environment.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

With ChatGPT, Canva AI, Midjourney, and automation tools, anyone can produce high-quality, viral-ready content faster than ever. This book is your complete roadmap to writing captions, scripts, hooks, and visuals using AI — even if you’re a total beginner. If you want to create more content in less time, grow faster, and stay consistent without burnout — this book is your shortcut.

Dogs thrive when they can make sense of the rules and the relationships around them. Likewise, technology is an amazing companion when you give it a role to play, but it will drive you crazy and make a mess if you think it's in charge. You own technology—not the other way around. And only the technologies that are useful to you should be a part of your life. Adopt the eight ownership mindsets in this book to ensure a positive relationship with both dogs and technology.

Секреты лидерской мудрости от выдающегося японского полководца XVI века Тоётоми Хидэёси! «Самурай без меча» рассказывает о неподвластных времени способах достижения успеха, которыми пользовался сам Хидэёси, чтобы достичь вершины славы.

Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.

With insights into the cyclical nature of innovation and the indomitable spirit of human ingenuity, Bandwidth is a powerful saga that shines a light on how history may be repeating itself as the AI, quantum, and blockchain Boom cycle is taking hold.

Tap into the future of wealth creation with the power of ChatGPT and AI-driven automation, and unlock new ways to elevate your financial success beyond imagination…

The rise, fall, and revival of the Caesar of Silicon Valley. Elon Musk has cast himself as the savior of humanity, an altruistic force whose fortune is tied to noble pursuits from halting our dependence on fossil fuels to colonizing Mars. Once frequently heralded as a modern-day Edison, Musk has...

From Thurber finalist and former star Time columnist Joel Stein comes a "brilliant exploration" (Walter Isaacson) of America's political culture war and a hilarious call to arms for the elite. "I can think of no one more suited to defend elitism than Stein, a funny man with hands as delicate as...