Thought Leadership

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

Chris Heller, a nationally recognized leader in real estate, joins bestselling author Greg Reid to share profound principles and practices for creating unparalleled success in sales, leadership, and relationships. In this engaging parable, you’ll meet Nick, a young sales professional who approaches John, a retiring CEO, and asks for his secret to success. Expecting to receive a single game-changing nugget of wisdom, John instead becomes Nick’s mentor. Over the course of several years, he shares his profound business and success principles with the young salesman.

As I attend state and national gaming conferences, there's not too many tribal executives (at least at the time of writing this book) that have any real gaming operations experience. I am truly one of the lucky and skilled tribal executives who knows first-hand what it's like to have to go through tough economic times as well as the happy times when the champagne was uncorked every January because we just broke another revenue record.

Being a great leader today is much harder than you think. Meet Jim Barton. He’s a newly minted CEO, rising leader of a firm in transition, and manager of massive complexity - thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes?

From making small day-to-day decisions, to changing companywide strategies, plotting a career path, finding a life partner, and enjoying life the way you think shapes your circumstances, your destiny, and your success, Managing Thought goes beyond other “positive thinking” and “emotional intelligence” books by offering a practical, timeless, step-by-step approach to turn thoughts and emotions that are working against you into powerful action and new levels of success you never thought possible.

In this insightful book, you will find the collective wisdom of 15 international thought leaders, scattered across three continents and multiple industries, as they share their best strategies for building influence and authority. Covering everything from video and print media to social media and consulting, Authority lets you inside the minds of experts who have built their own authority and helped countless others do the same.

In recent years, millions of companies have undergone digital transformations, harnessing digital technologies like the cloud, SaaS, big data, artificial intelligence, machine learning, and the Internet of Things to overhaul their businesses and drive growth. But many key decision-makers, including senior leaders and board members, simply don’t understand these technologies, how they work, what they do, and the potential they bring. So, they fail to capitalize on them, putting their business at risk. This book solves this problem by describing these technologies in laypeople’s terms.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.

In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks; it's the first real replication of the human brain outside the human body.

It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and — ironically — less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster.

This book brings together leading organization scholars and business historians to examine the opportunities and challenges of incorporating historical research into the study of firms and markets. It examines the reasons for the growing interest in historically grounded research in management departments and business schools, and considers both the intellectual and practical questions the endeavor faces.

Warren Buffett's rule number one: always win! If it seems too good to be true, it probably is! Always look at how much money the other guy is making when he trying to sell you something! Descriptive essays I wrote at DeVry University-Houston.

You've been trying to get your solo business off the ground, networking online, sending cold outreaches, creating content, and following the advice of influencers. But time goes by, and you can't seem to break through the noise. Becoming the go-to expert in your field is not easy, but quite possible—if you follow the right path. This audiobook decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries. Diego Pineda lays out the strategies and tactics you need to climb to the top of your domain.

The author guides you with gentle humour to get in touch with the deepest part of yourself. Release old emotion and fear, and be directed to achieve your highest potential now. Discover that you can have it all, and still live in harmony with your deepest values. Improve your physical and mental health along with your key relationships and business life. Develop a clear workable daily plan for a happy, successful well lived life, and begin to finally feel that you are achieving what you came here to do.

Spirituality is the basis for all successful organizations and the most important asset you have in elevating you and your business to a new level of performance. The most successful individuals and firms in the world are changing the way they do business, in order to access a vast resevoir of untapped energy. You too can join the revolution, because the tools these people are utilizing are found inside each and every one of us.

Many people are wildly unaware of what emotional intelligence is and how it supports them in all areas of life, including in their leadership. Emotional intelligence is ultimately your ability to navigate emotions in a healthy, mature manner that supports you with using them in an effective and polite manner, rather than emotionally exploding on people when things get out of control.

The Covid crisis has been a proving ground of sorts for business leaders, forcing them to adapt to new realities and unprecedented uncertainty. Leading through it has often been painful, but it’s also produced valuable lessons about rallying employees, navigating global pressures, and finding opportunity amid hardship. Leadership in Crisis profiles leaders of a range of business from auto giants like Telsa and General Motors to Moderna, the upstart that developed a Covid-19 vaccine, to a small grocery store in North Carolina.

Stop Drifting is a story of great imagination that offers listeners new strategies to spark inspiration and new ways to master their mindset and achieve their dreams. Whether you’re looking for inspiration in your business or personal life, with Stop Drifting, David Ibarra wants to wake listeners up to exciting new ways of thinking, being, and living.

Guide to Becoming an Effective Manager: Thoughts for Consideration is a very focused, succinct, and easy-to-understand book for those wishing to develop and perfect leadership and management skills and for employees to understand what type of leadership they should expect to help them successfully meet the mission and goals of their employer, while at the same time being fulfilled in their jobs. Its format also provides proven theory with practical applications to be immediately applied while on the job, including a self-evaluation and development chart.