Transportation Management
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The Bombardier Story
- From Snowmobiles to Global Transportation Powerhouse, 2nd Edition
- Auteur(s): Larry MacDonald
- Narrateur(s): David Gutcheon
- Durée: 9 h et 31 min
- Version intégrale
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Au global2
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Performance2
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Histoire2
Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: He did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place.
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The Bombardier Story
- From Snowmobiles to Global Transportation Powerhouse, 2nd Edition
- Narrateur(s): David Gutcheon
- Durée: 9 h et 31 min
- Date de publication: 2020-07-09
- Langue: Anglais
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In the spring of 2001, Bombardier acquired Adtranz. The purchase more than doubled annual revenues at Bombardier's rail equipment division and catapulted Bombardier into the number one spot in the railway equipment industry....
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