Used Car Business

It is not hard to become a used car dealer even if you are on a tight budget. As far as the income potential is concern, it is higher than most other side gigs you will find. Just imagine this, you buy a 6 years old Toyota Camry with 87K miles for $4,500, you bring it home, clean it up, fix few minor scratches, wash it wax it, then put it up for sale on Craigslist for $7100. In the first three days you get a few calls, and after 4 test drives, you sell it for $6,600.

Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.

Buying a car can be a daunting task. There are many things to consider, and salespeople can be intimidating. This guide was designed to help eliminate many of the fears associated with car buying and can keep you from getting ripped off. Let’s face it; you work hard for your money, so I want to help you keep more of it when you buy a car and get more back when you sell yours. Included in this guide are real-life examples of cars I have bought and sold myself. These examples also include things I did wrong so that you can learn from them.