Writing Communication

Il primo e unico “bignami” del copy persuasivo™ in lingua italiana. Questo libretto, pubblicato per la prima volta nel 2017, è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere e ottenere una risposta, in un mondo in cui è sempre più difficile attirare l’attenzione (e stimolare interesse). Nella nuova edizione, arricchita e potenziata, il testo è diviso in 10 capitoli, più nuove appendici e una serie di procedure e dritte per scrivere messaggi chiari e convincenti e superare la sindrome del foglio bianco.

Before you share information, can you separate fact from fiction? Bias Is All Around You: A Handbook for Inspecting Social Media & News Stories is designed to help you authenticate any form of information for possible bias before you use it and/or share it in your network. “A life worth living is a life well led”, as the famous saying goes. We need to take the lead, because inspecting information properly for mental health is one of the biggest challenges of our time.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

Would you like to develop more creativity? Are you often stumped about how to become more creative? This audiobook shows how anyone, even YOU, can become more creative by using freedom of speech. This audiobook guides you through 19 different creative tools so you too can harness the full power of freedom of expression. Don't listen to the naysayers; YOU too can become creative by listening to this audiobook!

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

To understand the differences between British and American culture, you must understand that the two countries have everything in common except the language itself. The line has been blurred in the technological age, as we see US English words crop up increasingly in the UK. However, the bulk of the British English language has stayed true to its original form. Across the entirety of the British Isles, the language shifts, and changes to suit the current town or city of the occupant.

How to write an instruction people will follow. Has this ever happened to you? You spend hours agonizing over how to write a clear instruction, only to find that either they just didn't get it, or they don't want to do it that way. In either case the job doesn't get done correctly, or on time, or doesn't get done at all! This short two-minute solution gives you the “Why's”, and the step-by-step, easy-to-follow "How's” for writing a clear, workable instruction your reader can easily follow.

You don't have to be funny to be funny. It's true! While the general idea is that humor is inherent, Jean-Marc Toledano would beg to differ. Explore the science of laughter and the reason behind it with Half Serious Half Not, in which Jean-Marc discusses the topic in great detail and brings you the secret to being funny. The theme of the book is humor: what it is, the techniques, and how you too can be funny!

Having played the role of a student, postdoc, researcher, research faculty member, author, reviewer, and editor, Kasthurirangan "Rangan" Gopalakrishnan, PhD, fully understands and empathizes with the struggles and pleasures of academic work. In this book, his goal is to assist you to do what you are already doing more effectively and efficiently with minimal stress and possibly to identify and eliminate those activities and habits that interfere with your academic writing productivity.

Interested in blogging for money? Lots of writers are. So there’s a ton of information (and misinformation) floating around on the Internet about writing a blog for profit. Ideas run the gamut from solid content strategies to outrageous income promises. Compounding the blog success mess are just plain old mistakes that so many bloggers make.

I wrote The Power of Writing Well to address everything managers, leaders, engineers, scientists, and others need to be better senders and receivers - not to cover everything they need to know about the language or to be the perfect sender or receiver; nobody is.

Our book provides you with the top ten mistakes authors commonly make at interviews and gives you practical tips on how to avoid them. From preparing adequately by researching the interviewer and their audience, to staying authentic and avoiding complex jargon, we cover it all.

Part guide, part rant, this audiobook will shake you into facing the realities of self-publishing to make money. Dr. Heidi Thorne, MBA/DBA, shares her no-nonsense, no-hype insights and observations from her career in publishing as both an editor and author, bolstered by survey research data she’s collected from real self-published authors just like you.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

Spelling can be very challenging for kids, especially when more videos are being watched than books are being read these days. Luckily, spelling and reading comprehension are two things that can still be taught in a fun and interactive way that people of all ages can enjoy.

If you are an Entrepreneur, how do you write Executive Summaries & Business Plans to get the money from an Investor? If you are an Investor, how do you read Executive Summaries & Business Plans to know whether or not to invest? In only 60 minutes of conversation and instruction learn the answer to this question from the author of The Entrepreneur's Guide who helped bring American Power Conversion (APCC-NASDAQ) public in 1988, a company that recently sold for $6.1 Billion.

Journaling Basics: Journal Writing for Beginners takes your hand and guides you on a journey of emotional healing and creative blossoming. From deciding what to journal in to investigating the different styles of journals, this book is there every step of the way to offer insight, ideas, and suggestions.

From my experience, and looking from a more objective standpoint, writing is a business or career path just like any other. We all learn basic components of writing when we're in school - reading, grammar, spelling and so on.