Almost Doing Good

What if ‘almost’ could be your organization’s secret weapon for success?

This is not your typical crisis-management book. It's an invitation to embrace disruption, tackle complexity, and move beyond good intentions toward real, measurable impact. With her signature candor, humor, and no-nonsense style, Pettitt lays out a clear, practical framework for organizations to Prepare, Recognize, and Respond to challenges that can weaken or destroy them if ignored.

If you’re ready to do something to address the toughest problems facing your organizational culture, ‘almost’ is about to become a very powerful step toward lasting change. Almost Doing Good will inspire you to take action, even when the path forward isn’t clear, and give you reasons to keep going with more than 20 real-world case studies from clients who made good intentions worse—from ERGs to lunchtime yoga to Black Lives Matter non-demonstrations to breastfeeding stations—with reframes to help you make good intentions better. And it’s all from a crisis management expert who has spent more than 20 years helping more than 1400 organizations and half a million people “do the best they can with what they have some of the time.”

Almost Doing Good is an essential guide for leaders, HR professionals, and anyone passionate about building a workplace culture that doesn’t shy away from challenges, who understands that company culture and public perception can make or break organizations, and who is ready to embrace almost in the neverending quest to improve.