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An MBA in a Book

Everything You Need to Know to Master Business—in One Book! (Degree in a Book)

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An MBA in a Book

Auteur(s): Xander Cansell
Narrateur(s): Laurence Bouvard
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À propos de cet audio

This book distils the most important principles of an MBA into an accessible, informative, and easily digestible guide. It covers the curriculum taught in all the top business schools around the world, including economics, strategy, and marketing, with real-life examples to show the theory in practice.

Chapters include:

  • "Micro & Macroeconomics": supply and demand, GDP, monetary policy...
  • "Data Analysis & Statistics": data collection, probability distributions, P-values...
  • "Marketing & Setting Prices": brand development, pricing, digital marketing...
  • "Strategy": strategic analysis, international strategy, the value chain...
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I liked the content, it's a good refresher for what I learnt in my Accounting qualifications. The thing I DON'T like is there is no PDF to accompany the audiobook, with just diagrams and for all the formulae and tables. It's hard to follow without that because the tables and formulae can get quite involved to remember through voice only.

Really quite good

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