Architect and Entrepreneur
A Field Guide: Building, Branding, and Marketing Your Startup Design Business
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Narrateur(s):
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Eric W Reinholdt
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Auteur(s):
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Eric W Reinholdt
À propos de cet audio
Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.
The problem:
Embarking on a new business venture is intimidating. You have questions, but many of the resources available to help entrepreneur architects and interior designers start their design businesses lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.
If you're an individual or small team contemplating starting a design business, this is your field guide, crafted to inspire action.
The solution:
Using the lean start-up methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision, enabling one to think big, start small, and learn fast.
It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.
Questions about:
- Start-up costs
- Business models (old and new)
- Marriage of business and design
- Mind-set
- Branding and naming (exercises and ideas)
- Internet marketing strategies
- Passive income ideas
- Setting your fee
- Taxes
- Standard operating procedures (SOPs)
- Securing the work
- Client relations
- Software
- Billing rates
- Contracts
Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect and Entrepreneur, you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan, you'll be challenged to craft a brand, and you'll sell it using new technologies.
©2015 Eric W Reinholdt (P)2016 Eric W ReinholdtCe que les auditeurs disent de Architect and Entrepreneur
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Laura Augustine
- 2019-03-17
The exact book I was looking for
Thanks to Eric Reinholdt, there's finally a true road map to the Architectural practice of my dreams. I'm Canadian so it doesn't completely apply to me, but he has given more actionable details than any other book about Entrepreneurship and Architecture out there. It's everything it promises to be and more.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 2017-10-15
Recommended
Quite helpful and of contemporary relevance for those interested in the subject matter. The focus is largely on setting up a small-scale residential practice, but nevertheless it's one of the few books of its kind, and probably more relevant as compared to say the BD (British Building Design) white papers on the subject of practice start-up. The author is particularly knowledgable about online marketing and website development for architects, along with financial considerations, tax obligations, and legal set-up for a US based practice. Narration is by the author and though he is not a professional narrator, it comes across as genuine, with emphasis at the right points.
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1 personne a trouvé cela utile
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- J L C
- 2018-04-07
Informative 'How-To'.
Fantastic listen. I will be listening again. There are so many valuable points that help us budding designers and architects achieve entrepreneurship. Make sure to listen with a pen/pencil in hand as there are some quick, helpful exercises in here too.
P. S. Wish we had a discount for purchasing your super cool document compendium.
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