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Architect and Entrepreneur

A Field Guide: Building, Branding, and Marketing Your Startup Design Business
Written by: Eric W Reinholdt
Narrated by: Eric W Reinholdt
Length: 5 hrs and 18 mins
5 out of 5 stars (6 ratings)

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Publisher's Summary

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

The problem:

Embarking on a new business venture is intimidating. You have questions, but many of the resources available to help entrepreneur architects and interior designers start their design businesses lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.

If you're an individual or small team contemplating starting a design business, this is your field guide, crafted to inspire action.

The solution:

Using the lean start-up methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision, enabling one to think big, start small, and learn fast.

It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.

Questions about:

  • Start-up costs
  • Business models (old and new)
  • Marriage of business and design
  • Mind-set
  • Branding and naming (exercises and ideas)
  • Internet marketing strategies
  • Passive income ideas
  • Setting your fee
  • Taxes
  • Standard operating procedures (SOPs)
  • Securing the work
  • Client relations
  • Software
  • Billing rates
  • Contracts

Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect and Entrepreneur, you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan, you'll be challenged to craft a brand, and you'll sell it using new technologies.

©2015 Eric W Reinholdt (P)2016 Eric W Reinholdt

What members say

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Recommended

Quite helpful and of contemporary relevance for those interested in the subject matter. The focus is largely on setting up a small-scale residential practice, but nevertheless it's one of the few books of its kind, and probably more relevant as compared to say the BD (British Building Design) white papers on the subject of practice start-up. The author is particularly knowledgable about online marketing and website development for architects, along with financial considerations, tax obligations, and legal set-up for a US based practice. Narration is by the author and though he is not a professional narrator, it comes across as genuine, with emphasis at the right points.

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The exact book I was looking for

Thanks to Eric Reinholdt, there's finally a true road map to the Architectural practice of my dreams. I'm Canadian so it doesn't completely apply to me, but he has given more actionable details than any other book about Entrepreneurship and Architecture out there. It's everything it promises to be and more.

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Informative 'How-To'.

Fantastic listen. I will be listening again. There are so many valuable points that help us budding designers and architects achieve entrepreneurship. Make sure to listen with a pen/pencil in hand as there are some quick, helpful exercises in here too.

P. S. Wish we had a discount for purchasing your super cool document compendium.

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  • brian
  • 2016-09-02

Very worthwhile and full of practical advise

Would you recommend this audiobook to a friend? If so, why?

If you're thinking about starting a small firm or going out alone as an architect or related design profession, this book is well-worth your time.

Any additional comments?

Covering everything from branding, marketing, selling yourself to (and vetting) clients and operating proceedures, to questions to ask yourself before you start, it touches on all the bases. And as a book from a perspective of someone who has sucessfully started their own small firm, it's not just theoretical, but I found it chalk-full of practical advise and pitfalls to avoid.For those outside of the United States, note that the parts on business structures, licensing, legal and tax implications are sometimes U.S.-specific, but nonetheless many of the same concepts apply elsewhere, even if the specifics differ. I found this didn't detract from the book as a whole, just something to be aware of.The parts I found most valuable were those on choosing your niche / unique selling proposition, and on Eric's process for turning leads into clients - and identifying those leads you don't want as clients.

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  • Anonymous
  • 2016-08-23

A Good Guide to setup your Architectural Business

What did you love best about Architect and Entrepreneur?

The book describe each step in a very comprehensive way. It is easy to follow and provide with good advice to how to start your architectural business

What other book might you compare Architect and Entrepreneur to and why?

None

Was this a book you wanted to listen to all in one sitting?

This book can easily be listened in one sitting. I used my commute time to listen the book.

Any additional comments?

This book has been invaluable to me in helping me understand the total process, finances and all of the daily tasks of starting up, running, maintaining, and succeeding in your architectural firm.
Thank you very much Eric! Can't wait to start listening Volume II.

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  • Marek
  • 2016-08-19

Architects must read

Would you consider the audio edition of Architect and Entrepreneur to be better than the print version?

It is a good addition to my printed version. A reminder.

What did you like best about this story?

Openminded and well described story for your enthusiasts who want to become self branded.

Was there a moment in the book that particularly moved you?

Most parts give you optimism throughout well written instructions and guides.

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  • Amazon Customer
  • 2018-12-14

Thank you..

It answered so much. Thank you. Great content, encouraging. After hearing this book, I stopped feeling alone in my future journey.

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  • Joanna Z.
  • 2018-08-16

Indispensable advice!

If you're starting your architecture practice you really want Eric guiding you! He has countless and indispensable, very thoughtfully organized, pieces of information to share.

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  • Khalid
  • 2018-06-18

what a book

this guide is a must to have for all architects. i really enjoyed every minute and I'll listen to it again.

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  • Zaldy
  • 2017-11-30

Topnotch and timely relevant contents.

Architect Reinholdt has produced a very relevant material which rounded up in a neat way most of my similar experiences as an architect practicing in a wired global world. I would recommend this and his other works to my colleagues and it has a special referential value to crafting and updating our architecture curriculum to empower architects in becoming the entrepreneur that they should be.
Although his context of practice is in US, the overall content will resonate to today's architects especially the mellenials who are more open to the digital and online world. Overall impression, wickedly great writing.

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  • Max
  • 2017-11-07

Great for Just starting reaearch<br /><br />

It is a good book. Sometimes a little scattered moving between macro and micro. Still would recomend

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  • Amazon Customer
  • 2017-08-08

Great motivator!

This is great for anyone who feels like this would be impossible. The more you read, the more you feel like you can feasibly take on the challenge.

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  • Colin Healy
  • 2017-05-07

The key information you need to start a design practice

Eric shares his experiences in creation of his own solo practice including successes and pitfalls to avoid. He shares insights on how to create your business as a valuable asset, not just a job. I have been on my own for 5 years and found validation for the moves I made that were successful and resources to improve the areas where I stumbled. It is well conceived and well narrated by the author, sharing his personal experiences and vision as a contribution to your success.