Listen free for 30 days
-
Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- Narrated by: Mark Smeby
- Length: 7 hrs and 33 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $29.13
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
You may also enjoy...
-
Breaking Twitter
- Elon Musk and the Most Controversial Corporate Takeover in History
- Written by: Ben Mezrich
- Narrated by: Will Collyer
- Length: 9 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.
-
-
Writing style was interesting.
- By MyPublicName on 2024-01-29
Written by: Ben Mezrich
-
Grinding It Out
- The Making of McDonald's
- Written by: Ray Kroc, Robert Anderson
- Narrated by: Stephen Bel Davies
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.
-
-
Glad I listened to this book!
- By Anonymous on 2024-04-24
Written by: Ray Kroc, and others
-
Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- Written by: Howard Schultz, Joanne Gordon
- Narrated by: Stephen Bowlby
- Length: 12 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
-
-
Too Long and Boring
- By Amazon Customer on 2019-08-19
Written by: Howard Schultz, and others
-
Chip War
- The Quest to Dominate the World's Most Critical Technology
- Written by: Chris Miller
- Narrated by: Stephen Graybill
- Length: 12 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing.
-
-
Transistor, transistor, transistor.
- By Vitalii on 2022-11-30
Written by: Chris Miller
-
Sam Walton
- Made in America
- Written by: John Huey, Sam Walton
- Narrated by: Henry Strozier
- Length: 10 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
-
-
What it means to commit everything to your dream.
- By Rondon Tahal on 2019-06-05
Written by: John Huey, and others
-
Build
- An Unorthodox Guide to Making Things Worth Making
- Written by: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Great Book
- By Anonymous User on 2023-01-19
Written by: Tony Fadell
-
Breaking Twitter
- Elon Musk and the Most Controversial Corporate Takeover in History
- Written by: Ben Mezrich
- Narrated by: Will Collyer
- Length: 9 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.
-
-
Writing style was interesting.
- By MyPublicName on 2024-01-29
Written by: Ben Mezrich
-
Grinding It Out
- The Making of McDonald's
- Written by: Ray Kroc, Robert Anderson
- Narrated by: Stephen Bel Davies
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.
-
-
Glad I listened to this book!
- By Anonymous on 2024-04-24
Written by: Ray Kroc, and others
-
Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- Written by: Howard Schultz, Joanne Gordon
- Narrated by: Stephen Bowlby
- Length: 12 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
-
-
Too Long and Boring
- By Amazon Customer on 2019-08-19
Written by: Howard Schultz, and others
-
Chip War
- The Quest to Dominate the World's Most Critical Technology
- Written by: Chris Miller
- Narrated by: Stephen Graybill
- Length: 12 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing.
-
-
Transistor, transistor, transistor.
- By Vitalii on 2022-11-30
Written by: Chris Miller
-
Sam Walton
- Made in America
- Written by: John Huey, Sam Walton
- Narrated by: Henry Strozier
- Length: 10 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
-
-
What it means to commit everything to your dream.
- By Rondon Tahal on 2019-06-05
Written by: John Huey, and others
-
Build
- An Unorthodox Guide to Making Things Worth Making
- Written by: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Great Book
- By Anonymous User on 2023-01-19
Written by: Tony Fadell
Publisher's Summary
Build an iconic shopping experience that your customers love - and a work environment that your employees love being a part of - using this blueprint from Trader Joe’s visionary founder, Joe Coulombe.
Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts.
In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love and a work environment that employees love being a part of.
In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows people of all types:
- How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation.
- How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume.
- How questioning all aspects of the way you do business leads to powerful results.
- How to build a business around your values and identity.
More from the same
What listeners say about Becoming Trader Joe
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Mik548
- 2023-07-16
Complete lack of structure
While it was interesting to learn about Trader Joe's early development stories and strategies, the book has a complete lack of structure. This reads as someone rambling through different eras of the company, making it very difficult to immerse yourself in the story.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!