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Publisher's Summary

Number-One Wall Street Journal Best Seller • New York Times Best Seller • USA Today Best Seller

Are you ready to believe in you?

Game-changing. Authentic. A must-read for every woman! Jamie is the real deal - and that’s rare.” (Glennon Doyle, number-one New York Times best-selling author of Untamed)

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” (Sara Blakely, founder, Spanx)

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person you were born to be!

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body”, Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience - including accidentally finding out she was adopted when she was in her 20s and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. 

Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe It shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe It you’ll discover how to...

  • Overcome self-doubt
  • Gain the courage to take risks and empower yourself and others
  • Tune into and trust your own intuition
  • Let go of your mistakes and insecurities
  • Turn down the volume on your inner critic
  • Handle the rejection, the haters, and the mean girls
  • Boost your confidence
  • Start your dream (and keep going!)
  • And much more

If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams! 

©2021 Jamie Kern Lima. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.

What listeners say about Believe It

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Exceptional

I had never heard of Jamie until a Tony Robbins conference. I am so happy she was a guest speaker! She is such a genuine, down to earth, amazing human being. When I heard she had a book I downloaded it then and there. This book does not disappoint. I was only sad when it ended. She speaks (and writes) from the heart and is so open and honest. I truly recommend this book to any women out there - entrepreneurs, moms, sisters, retired, in the work force. We can all relate to her. I will be buying hard copies of this book for birthday presents!

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Inspirational

I loved that the author herself read the book so it was much more meaningful to me. It was easy to connect with and really important to hear the struggles and self doubt that played out even after Jamie successfully sold her company for a record breaking amount. I was interested in more the business and personally motivational factors and the last few chapters were a little more spiritual than I had bargained for. Nothing off putting but just not where I had expected the ending to go. An excellent read for anyone really as there is so much to learn on so many levels.

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Amazing, amazing, amazing book

This book was phenomenal, I laughed, I cried and I truly felt all the joy, hardship and everything in between that Jamie went through on her journey to the top. She is truly a remarkable woman and I took so many valuable, life changing viewpoints from this book. My life will be forever changed, thank you Jamie!

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I was sad when I finished it, so good!

Absolutely loved the way she wrote and narrated her book! From her finding her strength and mission in her life, to discovering her family's past and becoming an absolute genuine woman who made it her mission to help others BELIEVE in themselves (even when everyone else in your life says NO) Jamie's biography is a book everyone should listen/read. Especially for people who struggle and want to develop with self belief, mindset growth, entrepreneurial path, faith etc. Her voice is so friendly, calming and authentic, it was a pleasure to listen to her speak with her own words and emotions.
To you who is reading this, you are taking action or the first step to becoming the person you envision yourself to be and while this audiobook won't be the blueprint to your life/situation, it's a start and I'm really rooting for you in your journey!

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Excellent!

One of the best books I have ever read/listened to. Would recommend it to anyone.

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Engaging

I bought this book even though I had never heard of Jamie or It Cosmetics. It is thoughtfully laid out and takes us on a journey from beginning to end. By the end of the book we know that we are enough, we believe it, and we know that we too can be resilient and go after our dreams.

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inspiring, uplifting, a must read!!

loved it!! felt all the feels but most of all felt inspired to go after my dreams and recognize my self worth. thank you for putting this book out into the world!!

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Fantastic!

Real, motivational, empowering. A must listen, especially for female entrepreneurs. Thank you Jamie <3 <3

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Love love love this book!

This book came to me at a perfect time in my life, When I was deciding to settle and be happy as is or whether to continue to push and become a better happier healthier more authentic me.

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Jamie is purely honest and authentic

Love the book! So inspirational, didn’t want it to end. I actually didn’t listen to the last chapter for a couple of weeks because I didn’t want it to end.

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  • LOREN
  • 2021-02-28

Weird

This book was weird. Jamie has clearly been blessed and has accomplished a lot. However, I found her sing-song delivery super sappy and strange overall. Throughout the book she espouses championing women but then it gets very religious toward the end and she goes on and on about God as "Him" and "He," which comes across as the highest power in the universe being male energy and it really just seemed incongruous and bazaar. She talks about Victoria Osteen and all I could think of was how she and Joel didn't open their church facilities (i.e. vast resources) to Hurricane Harvey victims or recent Texas winter storm victims and = yuck. Do yourself a favor and pass on this one. Personally, I didn't find it worth the time.

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  • Crystal Kissinger
  • 2021-02-23

Every Woman should read

As a woman Jamie gives you hope. As a entrepreneur she tells about relatable struggles and how she worked to overcome them. She tells the story as if she is your best friend and encourages you to believe in yourself and believe in your inner knowing.

10 people found this helpful

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  • Kristyna
  • 2021-02-23

Inspirational, Emotional, and Relatable

I loved Beleive it so much! Such a great inspiring read. Jamie is someone I can relate to and the struggle she faced over and over gives me hope for the future. You can tell that Jamie really cares about people and not just about the money! When I found out all proceeds for the book were going to Charity it made this purchase even easier to make!

8 people found this helpful

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  • Momma2one
  • 2021-03-05

Female empowerment book!!

I absolutely loved this book!! I ordered 3 for family and friends so far as well!! I've told 5 friends already! No joke, I'd be happy if every female I know read this book, including teenage girls!! Thank you Jamie for sharing your light with us!!🙌💕

6 people found this helpful

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  • Cynthia Longoria
  • 2021-03-05

Beautiful

Such a beautiful book that reminds you of where you are and where you can be by simply believing in yourself.

6 people found this helpful

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  • Gayneté
  • 2021-02-25

Loved this audible. Listened in 2 days 😆

I listened to this entire book in 2 days — it’s that good. As a business owner who has just starting the physical product journey (but been in business on the service and e-product side for many years), there were many gems. 10/10 recommend.

6 people found this helpful

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  • michael Stalnecker
  • 2021-03-05

Great book that will challenge your thinking..

I am a man and I chose to read this book to challenge myself and my beliefs. I'm glad I did.

4 people found this helpful

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  • Erik Lau
  • 2021-03-17

Exactly what I needed to hear and I didn’t even know it

I just finished this book and I am ugly crying with my hand over my heart, face up to the sky, eyes closed, with a big smile in my face. Thank you, Jamie. Thank you.

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  • Anonymous User
  • 2021-03-05

WOW ... this book is changing my life!

I had purchased 3 Believe It books - 1 for me / 2 as gifts, but I was so excited to dive in that I ended up purchasing it here on Audible. All I can say is WOW ... this book has already changed my life in such wonderful ways and I'm learning, growing and implementing great new ideas into my businesses. I'm so inspired by the book that I'm starting a book club so that I can connect with like-minded people who want to implement positive change into their lives. Thank you, Jamie Kern Lima for writing this book and hosting the Becoming Unstoppable event for your book launch.

2 people found this helpful

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  • Natalie Fayman
  • 2021-03-01

This is NOT a self-development book

This book is not a self-help or self development book. It is a biography, with lots of celebrity name dropping. Her story is inspirational, but not even remotely instructional. If you’re looking for a story about success through sheer determination, then this book may be for you. If you’re looking for specific techniques on how to improve your own life, then pick something else. She does offer some tidbits of encouragement and advice, literally in the final 20 minutes of the book. But overall, this book is all about the author holding up her own story as an example to others, but not giving you the tools you need to make it work in your own life.

2 people found this helpful

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  • Ju
  • 2021-06-05

Food for the soul

Had goosebumps listening to this book. Thank you for sharing your light and experiences. Thank you for your divine guidance. My heart is so full!

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  • Client d'Amazon
  • 2021-05-20

Thank you!

Cried, laughed, felt deep connection as a sister seeker on the journey, savored it, loved it!!!!

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  • Client d'Amazon
  • 2021-04-22

Absolutely love it

It’s a must read. I will definitely read it again and again. It falls in the self development category with some very important abd insightful messages. Thank you Jamie.

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  • Anonymous User
  • 2021-03-30

wonderful Book for all the women to thrive & shine

I am in awe of Jamie. Her book is wonderful and filled with great lessons