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Publisher's Summary

Are you ready to believe in you?

Game-changing. Authentic. A must-read for every woman! Jamie is the real deal - and that’s rare.” (Glennon Doyle, number one New York Times best-selling author of Untamed)

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” (Sara Blakely, founder, Spanx)

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person you were born to be!

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body”, Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience - including accidentally finding out she was adopted when she was in her 20s and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. 

Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe It shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe It you’ll discover how to...

  • Overcome self-doubt
  • Gain the courage to take risks and empower yourself and others
  • Tune into and trust your own intuition
  • Let go of your mistakes and insecurities
  • Turn down the volume on your inner critic
  • Handle the rejection, the haters, and the mean girls
  • Boost your confidence
  • Start your dream (and keep going!)
  • And much more

If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams! 

©2021 Jamie Kern Lima. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.

What listeners say about Believe It

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Wow!

What a story! You are so strong and courageous to take all those no’s. I did a couple of MLM’s and the one in cosmetics made me feel so less then. I have inspired me to not ever give up. Thank you.

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But this book!

Buy this book. Listen to it and believe in yourself. It lead to a whirlwind of self discovery in the depths of my soul.

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The book you need but never knew you needed.

Jamie is so much more than her media story. This story speaks to the readers soul.
If you have ever felt that your life was destined for more read this book.
pandemic have you thinking your worthless and not worthy - read this book

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  • Crystal Kissinger
  • 2021-02-23

Every Woman should read

As a woman Jamie gives you hope. As a entrepreneur she tells about relatable struggles and how she worked to overcome them. She tells the story as if she is your best friend and encourages you to believe in yourself and believe in your inner knowing.

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  • Kristyna
  • 2021-02-23

Inspirational, Emotional, and Relatable

I loved Beleive it so much! Such a great inspiring read. Jamie is someone I can relate to and the struggle she faced over and over gives me hope for the future. You can tell that Jamie really cares about people and not just about the money! When I found out all proceeds for the book were going to Charity it made this purchase even easier to make!

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  • Gayneté
  • 2021-02-25

Loved this audible. Listened in 2 days 😆

I listened to this entire book in 2 days — it’s that good. As a business owner who has just starting the physical product journey (but been in business on the service and e-product side for many years), there were many gems. 10/10 recommend.

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  • Paul Cronin
  • 2021-02-27

Tremendous job, will inspire many including me

A week ago I did not know Jamie or IT cosmetics, I am a guy. Jamie teamed up with many of my mentors last week at an 8 hour ZOOM book launch and so much more, I became an avid fan and follower. Thank you Jamie for sharing you heart, soul & inspiration into this fine work. I strongly recommend buying it for anyone you love - student, college grad or professional at any age.. never took nod to hear timeless keys to a Great & Fulfilling Life.

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  • Bisorca Adriana
  • 2021-02-27

Wow!!! Must, must listen!

I love this book. If you are a person that believe you don’t have it inside of you to achieve what you desire this book it’s for you. You’ll learn how she started her business in her livingroom and build it up from strach and then sold it for 1.2 Billion Dollars.Her story it’s not about just business it’s about how to start believing in yourself, build your confidence, vulnerable, kind, authentical,have faite, speak up, dream big and lifting up other women around you.

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  • Katy
  • 2021-02-27

Growth in all areas of life

I wasn’t sure this book was going to be relatable, but I was interested in her story. I can’t believe how relatable it is! I’m not building a business- yet! There is SO much more to this book. I’ve had so many “setbacks” in life... This book helped me to see they are set ups to opportunity!
I’m so thankful for the variety of stories in this book. It’s not all “easy”. It is all worth it!
Thank you!

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  • Danielle
  • 2021-02-27

Amazing

Amazingly authentic, thank you Jamie for telling your story! This has given me new perspective on life and how I show up for myself. I really appreciate this book and intend to read it again. 😁

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  • Mary Alewine
  • 2021-02-27

Life Changing!!!!

There aren't words to describe the amazing journey that Jamie takes her friends (a.k.a...readers) on. You laugh, you cry, you cheer, you gasp. This is a must read for every woman!

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  • Amazon Customer
  • 2021-02-27

Truly Inspiring

Thank you Jamie Kern Lima for advocating for women everywhere and putting it all out there. You are truly inspiring and I really needed to hear all the truths in this book. You are a beautiful soul.

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  • TonyaSue
  • 2021-02-26

Wonderful book

Jamie is open and relatible, honest and kind. Her book is very encouraging and uplifting.