Listen free for 30 days
-
Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $25.00
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
You may also enjoy...
-
Smart Brevity
- The Power of Saying More with Less
- Written by: Jim VandeHei, Mike Allen, Roy Schwartz
- Narrated by: Mark Chamberlin
- Length: 3 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
-
-
The "Your Communication Skills Suck" book
- By Jon on 2024-04-22
Written by: Jim VandeHei, and others
-
Magic Words
- Written by: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
-
-
Data clearly explained
- By Mary Lou on 2023-11-30
Written by: Jonah Berger
-
Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Written by: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
-
-
Absolutely phenomenal. One of my new favourites.
- By E.K on 2024-04-19
Written by: Will Guidara
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- Written by: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
This book is a must read for entrepeneurs or anyone interested in transforming their lives.
- By Anonymous User on 2024-04-23
Written by: Dan Sullivan, and others
-
Secret Tradecraft of Elite Advisors
- Covert Techniques for a Remarkable Practice
- Written by: David C. Baker
- Narrated by: David C. Baker
- Length: 3 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.
Written by: David C. Baker
-
Marketing Rebellion
- The Most Human Company Wins
- Written by: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
-
An Absolute MUST READ for all marketers
- By jdgem on 2019-10-13
Written by: Mark Schaefer
-
Smart Brevity
- The Power of Saying More with Less
- Written by: Jim VandeHei, Mike Allen, Roy Schwartz
- Narrated by: Mark Chamberlin
- Length: 3 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
-
-
The "Your Communication Skills Suck" book
- By Jon on 2024-04-22
Written by: Jim VandeHei, and others
-
Magic Words
- Written by: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
-
-
Data clearly explained
- By Mary Lou on 2023-11-30
Written by: Jonah Berger
-
Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Written by: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
-
-
Absolutely phenomenal. One of my new favourites.
- By E.K on 2024-04-19
Written by: Will Guidara
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- Written by: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
This book is a must read for entrepeneurs or anyone interested in transforming their lives.
- By Anonymous User on 2024-04-23
Written by: Dan Sullivan, and others
-
Secret Tradecraft of Elite Advisors
- Covert Techniques for a Remarkable Practice
- Written by: David C. Baker
- Narrated by: David C. Baker
- Length: 3 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.
Written by: David C. Baker
-
Marketing Rebellion
- The Most Human Company Wins
- Written by: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
-
An Absolute MUST READ for all marketers
- By jdgem on 2019-10-13
Written by: Mark Schaefer
Publisher's Summary
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
Highlights include:
- How community relates to the emotional connections developed via social media and content
- Why demographic, technological, and societal trends favor a new community strategy
- A new view of the ROI of community
- How a community strategy upends traditional marketing management
- The psychological connection between communities and brands
- Why NFTs and the metaverse change the game for community strategy
- Powerful brand benefits overlooked by most community strategies today
Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.
More from the same
What listeners say about Belonging to the Brand
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- jdgem
- 2023-01-17
So needed!
Belonging to the Brznd is nothing short of genius! Mark Schaefer’s research and case studies Ali g his own wise insights pinpoints exactly what brands large and small have to do with their marketing in 2023 and beyond to engage their customers and help them feel that the belong to your brand! Super easy listen and actionable ideas that you can implement immediately. Bravo!!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!