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  • Blue Ocean Strategy

  • How to Create Uncontested Market Space and Make Competition Irrelevant
  • Written by: W. Chan Kim, Renee Mauborgne
  • Narrated by: Grover Gardner
  • Length: 6 hrs and 27 mins
  • 4.5 out of 5 stars (173 ratings)

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Blue Ocean Strategy cover art

Blue Ocean Strategy

Written by: W. Chan Kim,Renee Mauborgne
Narrated by: Grover Gardner
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    What the critics say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What listeners say about Blue Ocean Strategy

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    • Overall
      5 out of 5 stars
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    Make the competition irrelevant

    I own a small business in the process of massive scaling; this book completely changed our approach. It was full of actionable steps to stop competing head to head with you competitors in the market place and start building your own unique market.

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    4 people found this helpful

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      5 out of 5 stars
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    Solid book

    I enjoyed the concept, which was presented in a clear, easy to apply manner. Blue Ocean is essentially the same methodology brand strategy, and can be applied to virtually any field. Worth reading. The narration was a little boring and reminded me too much of business school. Aside from that , the content is very good

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    2 people found this helpful

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      4 out of 5 stars
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    Not so relatable

    Don't get me wrong, I ALWAYS FINISH my books. However, this one was a little challenging to listen to. You get the point from the beginning of the book, the rest are mostly examples. I zoned out many times but I didn't skip chapters in case I missed any important points that I wanted/didn't know. It's worth a read, but not on top of the list.

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    1 person found this helpful

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      5 out of 5 stars
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    Business Owner - Makes you think

    Being a business owner myself, it helped me understand our value and our Blue Ocean success.

    Now that our business is maturing, the author helped me better understand and prepare for possible threats and ensure to reflect on possible opportunities for the future.

    I highly recommend this book to all business owners.

    *Negative reviewers of this book seemed to expect the author to spoon feed them a business model.

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      3 out of 5 stars

    Worth the read but seems a bit out dated

    Definitely worth listening to or reading for medium and big business owners. Not any huge takeaways for small business owners or the general public

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    • Cas
    • 2023-03-03

    Thought provoking!

    A classic business strategy book on innovation. A must read for all in leadership roles.

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      3 out of 5 stars
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    I REALLY Wanted To Like This One

    The book is ok. Some of the examples were poorly chosen. A more practical and valuable book (that happens to be cheaper) is Alex Hormozi's $100M Offers. Both books cover similar concepts but Alex's book is easier to follow and has better examples.

    The most successful books out there are written to be understood and this book runs in circles making it difficult to follow along. Persuasive writing is conversational, not academic. It's almost as if it was written intentionally to confuse you. So very odd.

    I can't recommend this book.

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    great read , recommend this to any buisness leader

    this was a great read, loved the various business case studies, great takeaways!! yes

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    Awesome... and Very insightful.

    Super insightful. I have started to work on building my own Blue Ocean in my business. Watchout World!

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    Adding value is the key!

    This book emphasizes on the value . This way you don't need to be worried about the competition.

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