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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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À propos de cet audio

 Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
    • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp     Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Investissement Marketing Marketing et ventes Prévision et planification stratégique Réussite personnelle Économie Entreprise Carrière Investir Gestion Direction Business Strategy

    Ce que les critiques en disent

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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    this was a very thought provoking book that I will certainly be buying for a few colleagues. blue oceans are the way to go !!

    very thought provoking !!

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    This book emphasizes on the value . This way you don't need to be worried about the competition.

    Adding value is the key!

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    Definitely worth listening to or reading for medium and big business owners. Not any huge takeaways for small business owners or the general public

    Worth the read but seems a bit out dated

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    Don't get me wrong, I ALWAYS FINISH my books. However, this one was a little challenging to listen to. You get the point from the beginning of the book, the rest are mostly examples. I zoned out many times but I didn't skip chapters in case I missed any important points that I wanted/didn't know. It's worth a read, but not on top of the list.

    Not so relatable

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    Loved it. Easy to follow. Stretching the mind to think outside the box and encourages strategic innovative applications in business across industries. A must read for any business that wants to stay relevant.

    Excellent and inspiring content. Great value.

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