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Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant
Narrated by: Grover Gardner
Length: 6 hrs and 27 mins
4.5 out of 5 stars (74 ratings)

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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    What the critics say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What members say

    Average Customer Ratings

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      5 out of 5 stars
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    Make the competition irrelevant

    I own a small business in the process of massive scaling; this book completely changed our approach. It was full of actionable steps to stop competing head to head with you competitors in the market place and start building your own unique market.

    3 of 3 people found this review helpful

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    Not so relatable

    Don't get me wrong, I ALWAYS FINISH my books. However, this one was a little challenging to listen to. You get the point from the beginning of the book, the rest are mostly examples. I zoned out many times but I didn't skip chapters in case I missed any important points that I wanted/didn't know. It's worth a read, but not on top of the list.

    1 of 1 people found this review helpful

    • Overall
      3 out of 5 stars

    meh

    could he some valuable info in here, but alot was missing on how to implement it . was very drawn out and boring.

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    Learned a lot! Definitely recommend! 👌 💯

    Definitely recommend, learned alot of things that I will be applying to my business and life going forward!

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      4 out of 5 stars
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    strategies are great but speaker is boring 😑

    Speaker is so boring better to read the book. I struggled to complete audio book.

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    Solid book

    I enjoyed the concept, which was presented in a clear, easy to apply manner. Blue Ocean is essentially the same methodology brand strategy, and can be applied to virtually any field. Worth reading. The narration was a little boring and reminded me too much of business school. Aside from that , the content is very good

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    Business Owner - Makes you think

    Being a business owner myself, it helped me understand our value and our Blue Ocean success.

    Now that our business is maturing, the author helped me better understand and prepare for possible threats and ensure to reflect on possible opportunities for the future.

    I highly recommend this book to all business owners.

    *Negative reviewers of this book seemed to expect the author to spoon feed them a business model.

    • Overall
      2 out of 5 stars
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    Great concept, actionable steps missing

    While explaining a great concept based on creative ways on providing more value for customers this is more like an overview than a step by step program.

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    very thought provoking !!

    this was a very thought provoking book that I will certainly be buying for a few colleagues. blue oceans are the way to go !!

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    • Overall
      1 out of 5 stars
    • Robert Donoghue
    • Columbia, MD
    • 2006-08-29

    Get the actual book

    This is a great book, and I don't want my 1 star rating to be considered a reflection on the quality of the content. The problem is that it is not a great audio book. In addition to the original book being very diagram-driven (which never translates well) the reader is, frankly, terrible. His cadence is odd, skipping pauses where they would make sense and addign them seemingly at random. Combined wiht his pronounciation, I ended up double checking to see if it was an actual human being rather than a sophisticated piece of software.

    In short: pick up the book. The audiobook will only disappoint.

    130 of 135 people found this review helpful

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    • Matt
    • United Kingdom
    • 2013-06-07

    Essential Reading

    This is an excellent book for getting a fresh, 50K ft view of business strategy. Yes it is a bit dry - but the material is rock solid and should be required reading for anyone in business today to help create a broader view of your customers and your markets.

    16 of 16 people found this review helpful

    • Overall
      5 out of 5 stars
    • Gerard
    • SPRINGFIELD LAKESAustralia
    • 2007-11-22

    Great book and narration is fine

    This book is very thought provoking and excellent value. After reading the reviews that panned the narrator, I was waiting for the irregularities in narration other reviewers complained about but... sorry I thought it was very good. No pauses in unusual places, not robotic. Actually I thought the narration was seamless!! The other reviews on this are puzzling. A good audiobook in my view.

    25 of 26 people found this review helpful

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    • Gerardo A Dada
    • Austin, TX, United States
    • 2015-09-05

    Overrated

    the fundamental concept of blue ocean strategy is a great one. Important for every business, but it is not new. Jack Trout has been writing about differentiation, guerrilla nd flanking strategies for decades, I found his books to be more complete and useful.

    As a student of business, marketing and strategy I had high expectations for this book. It had been on my list for years. I am sorry to say I am disappointed.

    I expected more depth, more actionable steps and better examples. Many of the examples, fundamental to the core idea of the book, are not historically accurate. Let's look at an obvious one:

    Apple was not the first company to offer a personal computer with integrated monitor and keyboard. The Commodore PET was. Commodore was a very successful company for many years, ahead of Apple in technology and innovations. Commodore had a multitasking, full color, multimedia, computer with advanced graphics many years before the Mac had any of these capabilities.

    This is not a trivial point. Commodore created the blue ocean. Apple went into that ocean, and competed directly with Commodore, in the same ocean, and won. The reason Apple was successful was not because of the blue ocean but because of other aspects of its strategy and its execution.

    My suggestion is to read a summary of Blue Ocean and move on to another book.

    25 of 27 people found this review helpful

    • Overall
      2 out of 5 stars
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    • Robert Spalding
    • 2008-02-18

    Narrator needs a different ocean

    The print book, Blue Ocean Strategy is intriguing, but highly data-driven, which is very hard to translate into narrative. It is understandable that a narrator might have some difficulty translating this into audio.

    If someone like Kotter Smith (The Millionaire Next Door and The Millionaire Mind) had read it, there would have been a chance for this book in audio format.

    Regrettably, the actual narrator (Grover Gardner)was unable to pronounce many words (DOS is not pronounced "dose"), and the stilted delivery he gave was as enthusiastic as Ben Stein's character in Ferris Beuller's Day Off, only worse.

    I will studiously avoid purchasing any book he narrates in the future. There's no excuse for selling something that bad.

    Bear in mind, I loved the ideas in the book, and I have a print version that I reference now and then, but I can't believe how bad the narration was. I listen to books in the car, but this one I had to take out of my collection because it was putting me to sleep, or driving me nuts with the terrible pronunciations, and inability to follow punctuation.

    4 stars for the book, but only 1 for the narrator.

    45 of 51 people found this review helpful

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    • Melanie
    • EL CAJON, CA, United States
    • 2013-02-27

    Good core concept, but repeated incessantly

    What disappointed you about Blue Ocean Strategy?

    The core concept is good, but they did not have enough content to fill a book. I believe they could have conveyed the entire premise in two chapters. They nearly verbatim repeated themselves, which became quite obnoxious.

    5 of 5 people found this review helpful

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      4 out of 5 stars
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    • William
    • Atlanta, Ga, United States
    • 2012-03-12

    Hedgehog on steroids

    Great concept and great examples. My thought is that the Blue Ocean Strategy is like the hedgehog concept from Jim Collin's book Good to Great - but gives a great tool (strategy map) to help determine exactly how to establish your strategy. Overall, good book and I would recommend for other looking for a way to differentiate their services from their competition's.

    5 of 5 people found this review helpful

    • Overall
      4 out of 5 stars
    • Kenneth
    • LEESBURG, VA, United States
    • 2006-12-07

    Like a Very Good Textbook

    1) Just a little bit boring.

    2) Full of really important stuff.

    3) Anyone with 10 years of working experience in the area (i.e., strategy) will have an initial emotional reaction along the lines of, “Yea, Yea, I know all this”, and yet if they focus a little longer (or you push them to show working proficiency) they will usually reveal that they lack deep fluency in “all this”.

    4) Simple thesis explained well.

    10 of 11 people found this review helpful

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    • Luis
    • 2012-01-03

    Excelent book

    Where does Blue Ocean Strategy rank among all the audiobooks you???ve listened to so far?

    One of the best

    Who was your favorite character and why?

    N/A
    The book has case studies and all of them are very enlightening

    Have you listened to any of Grover Gardner???s other performances before? How does this one compare?

    Don't remember

    If you were to make a film of this book, what would be the tag line be?

    Learn how to make your competition irrelevant

    4 of 5 people found this review helpful

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      2 out of 5 stars
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    • Sarah Fig
    • 2019-05-23

    Narrator Horrible

    The narrators voice for this book is lifeless and monotone. I was sold on the subject and as soon as I hit play I was disappointed. Decide for yourself but he sounded so robotic after trying multiple times in my commute to get through it I began to tune out I shut it off.

    1 of 1 people found this review helpful

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    • Lucien
    • 2013-02-27

    Excellent investissement

    j'ai aimé lire ce livre
    j'adore l'avoir tous les jours et partout avec moi dans mon Iphone
    Très bien lu. Fidèle au bouquin

    Great!

    1 of 2 people found this review helpful