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Brand Thinking and Other Noble Pursuits

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Brand Thinking and Other Noble Pursuits

Auteur(s): Debbie Millman
Narrateur(s): Nicole Vilencia
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Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.

We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

©2011 Debbie Millman (P)2013 Audible, Inc. Art Marketing Marketing et ventes Réussite personnelle
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A huge thank you to Debbie Millman and time everyone who was interviewed in this book. What an amazing collection of insights and information. Each speaker touches on some ideas, books, names, and route of thinking which can on their own become a new topic of research and interest for the curious minds interested in Branding, Design, User Experience, Anthropology, Psychology, Social media, and many more! Thank you Debbie!! While I am going to listen for the second and third time to take notes, I have a hope for number two of this book to happen! Is there a number two? :)

Amazing Treasure Trove!

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