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Breaking Twitter

Elon Musk and the Most Controversial Corporate Takeover in History

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 From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.

Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides. Can Musk miraculously succeed or will he spectacularly fail? What will that mean to the global town hall that is Twitter? What, really, is Elon’s end goal? The whole world is watching.

Breaking Twitter will provide ringside seats. Elon Musk didn't break Twitter. Twitter broke Elon Musk. Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing et ventes Réussite personnelle Entreprise Direction Gestion

Ce que les critiques en disent

"Mezrich mans the conveyor belt at the factory that turns raw reality into its eventual slick cinematic depiction." —New York Times
"Mezrich can conjure a scene so vivid that you not only feel like you know the people on the page, but feel as if you’re in the room with
them."—Porchlight
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Les plus pertinents
I get why non-fiction authors attribute feeling and emotions to their subjects, they can’t know exactly how they are feeling but can rely on conjecture and imagination to keep the story going, to create a narrative. While I don’t doubt any of Musk’s explained in the book, we really don’t know what goes on in his mind. The language is sometimes cringy, using buzzwords and maybe trying to mimic Musk himself and it doesn’t work. The Mark character was so shallow. The description of his cleaning his home after a party was…unnecessary to say the least. As a Twitter addict, I found a lot of this interesting though for sure. Musk has indeed ruined a beloved platform. :/ the sarcastic tone of the reader didn’t make me like the book anymore.

Writing style was interesting.

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