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Business Storytelling for Dummies

Written by: Karen Dietz PhD,Lori L. Silverman
Narrated by: Dina Pearlman
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Publisher's Summary

Use storytelling to influence people and move them to action.

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more. Pre-order your copy today!

Discover:

  • Expert advice with real-world examples
  • Proven case studies, tips, and templates
  • How to get results by capturing, crafting, telling stories
  • And more
©2014 John Wiley & Sons, Inc., Hoboken, New Jersey (P)2014 Audible Inc.
Small Business & Entrepreneurship Management & Leadership Personal Success Marketing & Sales Education & Learning
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What listeners say about Business Storytelling for Dummies

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    1 out of 5 stars
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Profile Image for L07728
  • L07728
  • 2017-01-22

Horrible - sounds like recorded in a phone booth.

What could have made this a 4 or 5-star listening experience for you?

I could only listen for about 20 minutes, then needed to stop. The audio recording is horrible. I was trying not to be distracted, but the information is so dry ... I listen to a lot of business books, but this was a no go. Ironic that a book about telling stories in an interesting way was so dull

2 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
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  • Story
    1 out of 5 stars
Profile Image for J. Mangalam
  • J. Mangalam
  • 2016-03-23

Like chewing a stale cardboard

Content was sub-par. Narration was even worse. The concept was good but could have been executed much better.

2 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Lisa L Marsh
  • 2021-09-24

Great info

The book was lengthy but gave some great tidbits of being able to create and share our stories.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Emad Sarhan
  • Emad Sarhan
  • 2016-08-06

This book is must for everyone

This book is a great reference for anyone in business
Believe me you will need it