Making and maintaining lasting changes in nutrition and fitness is not easy for anyone. Yet the communication style of a health professional can make a huge difference. This audiobook presents the proven counseling approach known as motivational interviewing (MI) and shows exactly how to use it in day-to-day interactions with clients.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

The Art of Witty Banter examines the art, nuance, and mechanics of banter and charm to make you a witty comeback machine, the likes of which your friends have never seen. You’ll be able to handle, defend, disarm, and engage others in a way that makes you comfortable and confident with each growing day.

Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.

There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

Online fitness training is the gateway for trainers and gym owners to make more in less time with a better schedule while helping more people. Ambitious fitness pros can now train clients from anywhere in the world if they have the knowledge and drive to do the job right - and this audiobook will show the way.

This book shows you how to get more clients and generate referrals.

Practical Programming for Strength Training - 3rd Edition addresses the topic of training. It details the mechanics of the process, from the basic physiology of adaptation to the specific programs that apply these principles to novice, intermediate, and advanced lifters. The most comprehensive audiobook on the theory and practice of programming for strength training.

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

There is nothing more essential to our health and well-being than breathing: take air in, let it out, repeat 25,000 times a day. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences. Journalist James Nestor travels the world to figure out what went wrong and how to fix it. Nestor tracks down men and women exploring the hidden science behind ancient breathing practices like Pranayama, Sudarshan Kriya, and Tummo and teams up with pulmonary tinkerers to scientifically test long-held beliefs about how we breathe.

CrossFit superstar Sam Briggs, a.k.a. ‘The Engine’, is a true hero in the sport. This is the story of how she got to the top and battled with everything she had to stay there. Despite the numerous setbacks and debilitating injuries that have plagued her in the years that followed, when most other athletes would have thrown in the towel, Sam has fought and continues to fight, to be the very best that she can be.

What if the ability to look, feel, and perform at peak capacity wasn’t the stuff of lore but instead was within easy reach? In Boundless, the New York Times best-selling author of Beyond Training and health and fitness leader Ben Greenfield offers a first-of-its-kind blueprint for total human optimization. Boundless guides you every step of the way to becoming an expert in what makes your brain tick, your body work, and your spirit happy.

Mark Rippetoe has been in the fitness industry since 1978 and has owned a black-iron gym since 1984. He knows things about lifting weights and training for performance that most other coaches and professionals have never had the chance to learn. This book of essays offers a glimpse into the depths of experience made possible through many years under the bar, and many more years spent helping others under the bar. 

Sleep is one of the most important but least understood aspects of our life, wellness, and longevity. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when we don't sleep. Compared to the other basic drives in life - eating, drinking, and reproducing - the purpose of sleep remained elusive.

The surprising truth is that we are genetically wired to eat more and move less, the exact opposite of the advice we are often given. Now there is a more customized weight loss solution that works with your body, a solution based not on arbitrary restriction of foods but on what works for you. Developed by former research biochemist, health expert, and best-selling author Robb Wolf, Wired to Eat offers an eating program, based on groundbreaking research, that will rewire your appetite for weight loss....