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  • Chief Marketing Officers at Work

  • Written by: Josh Steimle
  • Narrated by: DJ Holte
  • Length: 13 hrs and 19 mins
  • 2.0 out of 5 stars (2 ratings)

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Chief Marketing Officers at Work

Written by: Josh Steimle
Narrated by: DJ Holte
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Publisher's Summary

This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim. Marketing increasingly overlaps with business functions that were previously viewed as separate and distinct like sales, HR and recruiting, customer service, operations, and technology. This change in the status quo requires individuals in these roles to better understand how marketing works and how it can help them achieve their objectives, and the interviews in this book deliver those insights.

©2016 Apress (P)2016 Joshua J Steimle
Small Business & Entrepreneurship Management & Leadership Personal Success Marketing & Sales
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Profile Image for pascal f.

I wish they would have cut the shit

jizz if they would have cut the shot and bla bla this book would be 90% smaller. so much for so little content. its more the story of those cmo than really about advice

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