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The Art and Science of Digital Marketing and Advertising

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Click Here

Auteur(s): Alex Schultz
Narrateur(s): Alex Schultz
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À propos de cet audio

The ultimate guide to digital marketing and advertising–from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides listeners through the key principles for maximizing the impact of your marketing budget–whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains–Click Here is the book you need to listen to if you want to grow your business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Alex Schultz (P)2025 Little, Brown Spark
Marketing Marketing et ventes Réussite personnelle Publicité Marketing numérique Entreprise

Ce que les critiques en disent

“Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distils that insight into practical, actionable strategies every founder, marketer, and operator needs.”—Daniel Ek, CEO, Spotify

“The best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer.”—Antonio Garcia Martinez, author of Chaos Monkeys

“Growth isn’t chance–it’s science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future.”—John A. List, Professor of Economics–University of Chicago; author of international bestsellers The Voltage Effect and The Why Axis

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