In this episode of Behind the Growth, Imran sits down with Corby Fine, a marketing leader, to discuss the ever-evolving world of digital. Corby discusses the shift in investments towards the inner workings of a digital business, emphasizing the critical importance of flexibility and adaptability in today's rapidly evolving digital landscape.

As a respected voice in the industry, Corby stresses how important it is to know your customer and understand their journey with your brand.

Corby provides insights about pivotal decision points in a career, underlining the balance between retaining technical expertise, while gaining soft skills and transitioning into a leadership role.

Closing on an introspective note, Corby imparts advice to his younger self, stressing the freeing acceptance of life's inherent uncertainty. This episode is a candid examination of the professional journey in the digital era, rich with insights from our digital marketing expert.

Key Takeaways:

- Businesses are investing more on improving core platforms and systems
- Clear roles and a focused mindset are crucial for efficient implementations
- Conversion in digital is influenced by the business model and consumer trust
- Developing both technical and leadership skills benefits you in the long run
- The only certainty in life is uncertainty; so embrace it

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.