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Creating Magic

10 Common Sense Leadership Strategies from a Life at Disney

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Creating Magic

Written by: Lee Cockerell
Narrated by: Lee Cockerell
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About this listen

 It's not the magic that makes it work; it's the way we work that makes it magic.

The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership, the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the 10 practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:

  • Everyone is important.
  • Make your people your brand.
  • Burn the free fuel: appreciation, recognition, and encouragement.
  • Give people a purpose, not just a job.

    Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us, from small business owners to managers at every level, how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

    • ©2008 Lee Cockerell (P)2008 Random House Audio     Management & Leadership Personal Success Workplace & Organizational Behaviour Business Leadership Career Management Magic Employment
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    Most relevant  
    Great lessons, action steps and stories. I think everyone should read or listen to this book at least once.

    Amazing Audiobook

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    the reading was solid in the advice here is timeless. I'm recommending this book to my co-workers as it was recommended to me by a co-worker. Read this freaking book if you are a manager. That is all.

    Must listen for any leader

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    If you want to know what direction you should be walking in, or simply want to perfect your stride, Creating Magic is book that will give you the spirit and experience of a leader.

    Without a doubt a read for all leaders.

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