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  • Creating Superfans

  • How to Turn Your Customers into Lifelong Advocates
  • Written by: Brittany Hodak
  • Narrated by: Brittany Hodak
  • Length: 6 hrs and 7 mins
  • 5.0 out of 5 stars (1 rating)

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Creating Superfans

Written by: Brittany Hodak
Narrated by: Brittany Hodak
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Publisher's Summary

Superfans aren’t just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again… and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining—and keeping—customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire teams a shared playbook for tapping into the unmatched power of superfandom.
©2023 Brittany Hodak (P)2022 Brittany Hodak
Personal Success Marketing & Sales
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Profile Image for Melissa Fox

Very relevant topic in today experience economy

I loved all the stories to help make it relatable

We can all create or be a super fan, it really makes you think twice about how it you interest with your customers

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