Listen free for 30 days
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $40.01
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
You may also enjoy...
-
Zone to Win
- Organizing to Compete in an Age of Disruption
- Written by: Geoffrey A. Moore
- Narrated by: Tom Parks
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.
Written by: Geoffrey A. Moore
-
Masters of Scale
- Surprising Truths from the World's Most Successful Entrepreneurs
- Written by: Reid Hoffman, June Cohen, Deron Triff
- Narrated by: William DeMeritt, Reid Hoffman
- Length: 9 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
-
-
Essentially material for any entrepreneur
- By Brent on 2021-09-11
Written by: Reid Hoffman, and others
-
The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- Written by: Clayton M. Christensen
- Narrated by: Deaver Brown
- Length: 1 hr and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
-
-
Not the book!
- By rdt on 2019-06-05
Written by: Clayton M. Christensen
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
great subject to bootstrap your next business idea
- By Sanan on 2023-09-26
Written by: Rob Fitzpatrick
-
Zero to One
- Notes on Startups, or How to Build the Future
- Written by: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
-
Excellent book for Entrepreneurs
- By FibreHead on 2019-07-12
Written by: Peter Thiel, and others
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Written by: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
An essential, but should have paid a voice actor
- By Harrison White on 2019-06-09
Written by: Eric Ries
-
Zone to Win
- Organizing to Compete in an Age of Disruption
- Written by: Geoffrey A. Moore
- Narrated by: Tom Parks
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.
Written by: Geoffrey A. Moore
-
Masters of Scale
- Surprising Truths from the World's Most Successful Entrepreneurs
- Written by: Reid Hoffman, June Cohen, Deron Triff
- Narrated by: William DeMeritt, Reid Hoffman
- Length: 9 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
-
-
Essentially material for any entrepreneur
- By Brent on 2021-09-11
Written by: Reid Hoffman, and others
-
The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- Written by: Clayton M. Christensen
- Narrated by: Deaver Brown
- Length: 1 hr and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
-
-
Not the book!
- By rdt on 2019-06-05
Written by: Clayton M. Christensen
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
great subject to bootstrap your next business idea
- By Sanan on 2023-09-26
Written by: Rob Fitzpatrick
-
Zero to One
- Notes on Startups, or How to Build the Future
- Written by: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
-
Excellent book for Entrepreneurs
- By FibreHead on 2019-07-12
Written by: Peter Thiel, and others
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Written by: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
An essential, but should have paid a voice actor
- By Harrison White on 2019-06-09
Written by: Eric Ries
-
Inside the Tornado
- Written by: Geoffrey A. Moore
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
- Abridged
-
Overall
-
Performance
-
Story
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
-
-
Too much generalized statements packed with lingo
- By JG on 2017-12-19
Written by: Geoffrey A. Moore
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Written by: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
Written by: Dan Olsen
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Written by: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Must read for any startup founder
- By Brandon on 2018-09-19
Written by: Gabriel Weinberg, and others
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
Written by: April Dunford
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- Written by: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
-
Good for beginners
- By Mr. P on 2021-09-27
Written by: Marty Cagan
-
The CEO Next Door
- The 4 Behaviors that Transform Ordinary People into World-Class Leaders
- Written by: Tahl Raz, Kim R. Powell, Elena L. Botelho
- Narrated by: Bernadette Dunne
- Length: 8 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn't have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only seven percent of CEOs in the dataset are Ivy League graduates - and eight percent didn't graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup.
-
-
Good insights
- By Chris P on 2023-09-07
Written by: Tahl Raz, and others
-
The Infinite Staircase
- Written by: Geoffrey Moore
- Narrated by: Kyle Tait
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Moore uses his signature framework-based approach to answer these questions, taking us on an intellectual roller coaster ride through physics, chemistry, biology, the social sciences and the humanities. Along the way, he builds a metaphorical ladder that leads from the big bang to the need for ethical action in our daily lives.
Written by: Geoffrey Moore
-
Super Founders
- What Data Reveals About Billion-Dollar Startups
- Written by: Ali Tamaseb
- Narrated by: Dean Temple, Catherine Ho, Jason Culp
- Length: 8 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.
-
-
Great survey study
- By Anonymous User on 2021-09-27
Written by: Ali Tamaseb
-
Build
- An Unorthodox Guide to Making Things Worth Making
- Written by: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Great Book
- By Anonymous User on 2023-01-19
Written by: Tony Fadell
-
The Innovation Stack
- Building an Unbeatable Business One Crazy Idea at a Time
- Written by: Jim McKelvey
- Narrated by: Jim McKelvey
- Length: 6 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
-
-
No idea how this has high ratings
- By TG on 2022-06-04
Written by: Jim McKelvey
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- Written by: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
-
-
CRAP! Save your money and time and skip this one!
- By michael b. on 2018-05-25
Written by: Ben Horowitz
-
Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
Written by: Wes Bush
Publisher's Summary
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
More from the same
What listeners say about Crossing the Chasm
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Brian Paul Ferreira
- 2021-06-14
A must for your business toolkit.
Narration is excellent, gets you through the deep dives that are necessary but challenging to hang in at times.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Brian Baird
- 2019-09-29
Oldie but goodie. I read this book 3+ times
Examples are getting dates but lessons continue to ring true. Then AOL, now Uber, future.. Who knows.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Mohamed
- 2019-08-09
Encyclopedia for High Tech Companies
Geoffrey warrants no results from his principles but that’s what true genius is about, never claim you know it all. This book encompasses the best practices around achieving the next level of success with high tech companies (Crossing the Chasm). His principles would work for business and marketing as much as they would work in your day to day life. The only downside, which really is not a fault of the author, is that most stories are a little outdated back to the early successes of the big players in the 90s. Must read to cross the chasm!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Anonymous User
- 2019-02-20
amazing book, loved every detail.
This book helped me see the world in a different way. I recommend it very much.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Anonymous User
- 2018-12-30
second edition
didnt realize its second edition from 2006 until he talked about yahoo as search leader. although windows 3 should have tipped me off too.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- David
- 2018-09-19
Slow start, but overall, definitely worth the read
This book had a slow start, it's like the first half was all definitions that are relevant for the rest of the book - but when you do finally get to the part where he starts talking about the processes, it's pure gold. #Audible1
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!