Listen free for 30 days
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Crossing the Chasm
Buy Now for $40.01
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Buy it with
-
Zone to Win
- Organizing to Compete in an Age of Disruption
- Written by: Geoffrey A. Moore
- Narrated by: Tom Parks
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 6
-
Performance4.5 out of 5 stars 5
-
Story4 out of 5 stars 5
Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.
Written by: Geoffrey A. Moore
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Written by: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 477
-
Performance4.5 out of 5 stars 372
-
Story4.5 out of 5 stars 371
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
4 out of 5 stars
-
An essential, but should have paid a voice actor
- By Harrison White on 2019-06-09
Written by: Eric Ries
-
Masters of Scale
- Surprising Truths from the World's Most Successful Entrepreneurs
- Written by: Reid Hoffman, June Cohen, Deron Triff
- Narrated by: William DeMeritt, Reid Hoffman
- Length: 9 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 16
-
Performance4.5 out of 5 stars 15
-
Story4.5 out of 5 stars 15
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
-
5 out of 5 stars
-
Essentially material for any entrepreneur
- By Brent on 2021-09-11
Written by: Reid Hoffman, and others
-
Inside the Tornado
- Written by: Geoffrey A. Moore
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
- Abridged
-
Overall4 out of 5 stars 8
-
Performance4.5 out of 5 stars 6
-
Story3 out of 5 stars 6
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
-
2 out of 5 stars
-
Too much generalized statements packed with lingo
- By JG on 2017-12-19
Written by: Geoffrey A. Moore
-
The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- Written by: Clayton M. Christensen
- Narrated by: Deaver Brown
- Length: 1 hr and 6 mins
- Unabridged
-
Overall3.5 out of 5 stars 43
-
Performance3 out of 5 stars 38
-
Story4 out of 5 stars 37
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
-
1 out of 5 stars
-
Not the book!
- By rdt on 2019-06-05
Written by: Clayton M. Christensen
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall5 out of 5 stars 86
-
Performance4.5 out of 5 stars 69
-
Story4.5 out of 5 stars 67
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
4 out of 5 stars
-
great subject to bootstrap your next business idea
- By Sanan on 2023-09-26
Written by: Rob Fitzpatrick
-
Zone to Win
- Organizing to Compete in an Age of Disruption
- Written by: Geoffrey A. Moore
- Narrated by: Tom Parks
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 6
-
Performance4.5 out of 5 stars 5
-
Story4 out of 5 stars 5
Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.
Written by: Geoffrey A. Moore
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Written by: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 477
-
Performance4.5 out of 5 stars 372
-
Story4.5 out of 5 stars 371
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
4 out of 5 stars
-
An essential, but should have paid a voice actor
- By Harrison White on 2019-06-09
Written by: Eric Ries
-
Masters of Scale
- Surprising Truths from the World's Most Successful Entrepreneurs
- Written by: Reid Hoffman, June Cohen, Deron Triff
- Narrated by: William DeMeritt, Reid Hoffman
- Length: 9 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 16
-
Performance4.5 out of 5 stars 15
-
Story4.5 out of 5 stars 15
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
-
5 out of 5 stars
-
Essentially material for any entrepreneur
- By Brent on 2021-09-11
Written by: Reid Hoffman, and others
-
Inside the Tornado
- Written by: Geoffrey A. Moore
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
- Abridged
-
Overall4 out of 5 stars 8
-
Performance4.5 out of 5 stars 6
-
Story3 out of 5 stars 6
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
-
2 out of 5 stars
-
Too much generalized statements packed with lingo
- By JG on 2017-12-19
Written by: Geoffrey A. Moore
-
The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- Written by: Clayton M. Christensen
- Narrated by: Deaver Brown
- Length: 1 hr and 6 mins
- Unabridged
-
Overall3.5 out of 5 stars 43
-
Performance3 out of 5 stars 38
-
Story4 out of 5 stars 37
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
-
1 out of 5 stars
-
Not the book!
- By rdt on 2019-06-05
Written by: Clayton M. Christensen
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall5 out of 5 stars 86
-
Performance4.5 out of 5 stars 69
-
Story4.5 out of 5 stars 67
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
4 out of 5 stars
-
great subject to bootstrap your next business idea
- By Sanan on 2023-09-26
Written by: Rob Fitzpatrick
-
Super Founders
- What Data Reveals About Billion-Dollar Startups
- Written by: Ali Tamaseb
- Narrated by: Dean Temple, Catherine Ho, Jason Culp
- Length: 8 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 11
-
Performance5 out of 5 stars 9
-
Story5 out of 5 stars 9
Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.
-
5 out of 5 stars
-
Great survey study
- By Anonymous User on 2021-09-27
Written by: Ali Tamaseb
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Written by: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 69
-
Performance4.5 out of 5 stars 58
-
Story4.5 out of 5 stars 57
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Must read for any startup founder
- By Brandon on 2018-09-19
Written by: Gabriel Weinberg, and others
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Written by: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 28
-
Performance4.5 out of 5 stars 23
-
Story4.5 out of 5 stars 22
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
Written by: Dan Olsen
-
Zero to One
- Notes on Startups, or How to Build the Future
- Written by: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 963
-
Performance4.5 out of 5 stars 760
-
Story4.5 out of 5 stars 757
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
5 out of 5 stars
-
Excellent book for Entrepreneurs
- By FibreHead on 2019-07-12
Written by: Peter Thiel, and others
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- Written by: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrated by: Chris Yeh, Reid Hoffman
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 77
-
Story4.5 out of 5 stars 78
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
5 out of 5 stars
-
Explains how some companies can scale so quickly
- By Carl S. on 2021-07-01
Written by: Reid Hoffman, and others
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 50
-
Performance4.5 out of 5 stars 35
-
Story5 out of 5 stars 35
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
Written by: April Dunford
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- Written by: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 156
-
Performance4.5 out of 5 stars 118
-
Story4.5 out of 5 stars 115
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
4 out of 5 stars
-
Good for beginners
- By Mr. P on 2021-09-27
Written by: Marty Cagan
-
Build
- An Unorthodox Guide to Making Things Worth Making
- Written by: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 92
-
Performance5 out of 5 stars 78
-
Story4.5 out of 5 stars 76
Tony Fadell led the teams that created the iPod, iPhone, and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure, and unbelievable success to fill an encyclopedia. So that’s what this book is. An advice encyclopedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.
-
5 out of 5 stars
-
Great Book
- By Anonymous User on 2023-01-19
Written by: Tony Fadell
-
The Cold Start Problem
- How to Start and Scale Network Effects
- Written by: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4.5 out of 5 stars 36
-
Story4.5 out of 5 stars 35
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
5 out of 5 stars
-
Mandatory reading for startup entrepreneurs
- By mochamalka on 2021-12-18
Written by: Andrew Chen
-
Start at the End
- How to Build Products That Create Change
- Written by: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 4
-
Performance4.5 out of 5 stars 4
-
Story4.5 out of 5 stars 4
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
Written by: Matt Wallaert
-
Blood, Sweat, and Pixels
- The Triumphant, Turbulent Stories Behind How Video Games Are Made
- Written by: Jason Schreier
- Narrated by: Ray Chase
- Length: 7 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 391
-
Performance5 out of 5 stars 356
-
Story4.5 out of 5 stars 356
Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.
-
1 out of 5 stars
-
Good, but a little one sided
- By Kindle Customer on 2020-11-25
Written by: Jason Schreier
-
The CEO Next Door
- The 4 Behaviors that Transform Ordinary People into World-Class Leaders
- Written by: Tahl Raz, Kim R. Powell, Elena L. Botelho
- Narrated by: Bernadette Dunne
- Length: 8 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 21
-
Performance4.5 out of 5 stars 20
-
Story4.5 out of 5 stars 19
Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn't have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only seven percent of CEOs in the dataset are Ivy League graduates - and eight percent didn't graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup.
-
5 out of 5 stars
-
Good insights
- By Chris P on 2023-09-07
Written by: Tahl Raz, and others
Publisher's Summary
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
More from the same
What listeners say about Crossing the Chasm
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Brian Paul Ferreira
- 2021-06-14
A must for your business toolkit.
Narration is excellent, gets you through the deep dives that are necessary but challenging to hang in at times.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Brian Baird
- 2019-09-29
Oldie but goodie. I read this book 3+ times
Examples are getting dates but lessons continue to ring true. Then AOL, now Uber, future.. Who knows.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Mohamed
- 2019-08-09
Encyclopedia for High Tech Companies
Geoffrey warrants no results from his principles but that’s what true genius is about, never claim you know it all. This book encompasses the best practices around achieving the next level of success with high tech companies (Crossing the Chasm). His principles would work for business and marketing as much as they would work in your day to day life. The only downside, which really is not a fault of the author, is that most stories are a little outdated back to the early successes of the big players in the 90s. Must read to cross the chasm!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 2019-02-20
amazing book, loved every detail.
This book helped me see the world in a different way. I recommend it very much.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance5 out of 5 stars
-
Story1 out of 5 stars
- Anonymous User
- 2018-12-30
second edition
didnt realize its second edition from 2006 until he talked about yahoo as search leader. although windows 3 should have tipped me off too.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- David
- 2018-09-19
Slow start, but overall, definitely worth the read
This book had a slow start, it's like the first half was all definitions that are relevant for the rest of the book - but when you do finally get to the part where he starts talking about the processes, it's pure gold. #Audible1
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall2 out of 5 stars
-
Performance2 out of 5 stars
-
Story2 out of 5 stars
- Rebecca Savage
- 2015-01-05
Outdated
What would have made Crossing the Chasm better?
This book may have some good points, but it needs to be updated with more current examples.
What was most disappointing about Geoffrey A. Moore’s story?
It was set in the '90s - the technologies discussed are old. I don't even think the way to reach mainstream consumers is the same.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
17 people found this helpful
-
Overall1 out of 5 stars
-
Performance1 out of 5 stars
-
Story1 out of 5 stars
- D. Hamp
- 2013-03-17
Antiquated and irrelevant
Would you try another book from Geoffrey A. Moore and/or Mike Chamberlain?
Doubtful. They should have never brought this book back from the dead. Although it was entertaining to hear about Apple's new Macintosh computer and all of the Star Wars references and quotes.
What do you think your next listen will be?
Something current regarding marketing, rather than hearing about the consumer dichotomy between Coral suite and Lenox...
How did the narrator detract from the book?
Well the Paul Harvey reference made me chuckle...
What reaction did this book spark in you? Anger, sadness, disappointment?
My reaction was "I just got ripped off" This book is a book about marketing technology that was written in the 80's and then updated for the '90's. The audio portion was published 2012 but the book is the same book written in the '90's.
Any additional comments?
Useless book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
17 people found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Holly Fischer
- 2016-02-27
Incredible insight
Where does Crossing the Chasm rank among all the audiobooks you’ve listened to so far?
I was concerned that this book's info might be outdated. Instead, it is now on my top 5 best business books. Not only does the author present great concepts about the technology adoption lifecycle, he also offers very valid and realistic advise for managing your way through the journey. I'll likely re-read this book several times. Highly recommend it.
What was one of the most memorable moments of Crossing the Chasm?
Defining the "beach head" strategy - finding one very specific target market and going after it with full force. This seems like marketing 101, but the author goes into great detail about why this is so important when crossing the chasm. Uses D-Day as an analogy.
What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?
The narrator was very good. Easy to listen too.
Was this a book you wanted to listen to all in one sitting?
It's too long for one sitting. Plus, I found myself listening to a section, then letting the concepts sink in. Then I'd either move on or listen to the section again. There were 3 or 4 sections that I listened to twice so I could get my head wrapped around the information.
Any additional comments?
Don't pass this up if you are building a web product, SaSS company, or a start up. Very important read.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
11 people found this helpful
-
Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story2 out of 5 stars
- Ruslan Mursalzade
- 2016-07-29
Idea is great but the content is very outdated
The core idea that a lot of companies who struggle to cross the chasm end up failing is a great. However, the content of the book is very outdated. In the new age of startups, lean methodology, continuous delivery, etc the concept of chasm has completely changed. Unfortunately, the book doesn't have substantial examples and case studies for the 21st century products. Due to this reasons i didn't find this book valuable and couldn't continue listening to it all the way.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
7 people found this helpful
-
Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Victor Novikov
- 2016-09-06
Yes, it refers to the times when Yahoo was you search engine
... But you still probably should read this book.
This book covers some of the most fundamental problems that tech disrupters face, ideas articulated in the book became widely shared truths ( difference between early adopters and market as a whole, necessity to focus on a small niche, need for changing people in charge as company grows etc. )
Bonus - it is really interesting to read about the companies that now as far from being called "a startup" at it possible (adobe probably a good example).
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
6 people found this helpful
-
Overall3 out of 5 stars
-
Performance4 out of 5 stars
-
Story1 out of 5 stars
- JB
- 2013-04-10
Misleading Release Date of 2012. content date:1998
Is there anything you would change about this book?
I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.
What could Geoffrey A. Moore have done to make this a more enjoyable book for you?
He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
Or he could have made me a sandwich while I was reading it. That would have been great.
If this book were a movie would you go see it?
Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.
"Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
6 people found this helpful
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- GH
- 2012-12-15
Required reading if you're in the technology biz
It is hard to overstate the relevance and importance of the technology adoption curve and the chasm inherent in it introduced my Moore. I read the book in the 1990s. It was finally released on audible just this week. The technology adoption curve speaks to the five classes of adopters: innovators, early adopters, early majority, late majority and laggards. The chasm sits between the early adopters and the early majority. If you want to find out why and how to overcome this potential trap, you are going to have read this fascinating work by Geoffrey Moore.
I have made this required reading for my staff in marketing, sales and software documentation. I have also insisted on individuals starting out in tech read this book especially if they are trying to understand how to craft value propositions. It has something for us old grizzled veterans because it reminds of things we forget or sometimes just don’t take the time to do anymore. Sales folks will benefit because it explains why some people buy and some don’t. This is one of those books you'll have to have in your library. You should also have a hard copy to make a ton of notes in the margin.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
5 people found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story3 out of 5 stars
- Chandra Gollapudi
- 2015-03-05
Timeless classic
The examples discussed are very old but the message remains evergreen. After all this is a book of understanding human behavior types and using it in marketing disruptive technology.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful
-
Overall2 out of 5 stars
-
Performance2 out of 5 stars
-
Story3 out of 5 stars
- John
- 2013-12-26
Still trying to get through it...
What disappointed you about Crossing the Chasm?
I have had some problems with the download so its not entirely the authors or narrators fault, but I am struggling to really get into this book. The content is important to me and so I keep trying, but I keep thinking about how those that cant do teach... Its just what keeps going through my head while listening.
How would you have changed the story to make it more enjoyable?
It all seems to be based on "looking back" on successes and failures. I think it is easy to look backwards and make judgments, but why not take a stance and make some predictions about companies in the now and future? If you really know your stuff than put it out there for all to judge.
Who would you have cast as narrator instead of Mike Chamberlain?
Bill O'Reilly
You didn’t love this book... but did it have any redeeming qualities?
Sure it did/does. Still trying to get through it and maybe I will have some groundbreaking insights once I'm finished.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful
-
Overall1 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Ofer Shezaf
- 2022-03-18
A great book. Not the latest edition.
I don't often if ever leave a review. But what Audible did here requires a response.
I think that the book is good. I should have read it earlier on as I learned a lot the hard way throughout my career.
But..... this is not the latest edition, and while the book aged well, it did age. I would have preferred spending the time reading the latest edition, and nothing in the book description on the Audible site or app tells you that.
Hence the good performance and story score, and the low overall score.
Look for the 3rd edition elsewhere, the book is worth it.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful