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Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

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Crossing the Chasm

Auteur(s): Geoffrey A. Moore
Narrateur(s): Mike Chamberlain
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À propos de cet audio

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2012 Geoffrey A. Moore (P)2012 HarperCollins Publishers Marketing Marketing et ventes Réussite personnelle Entreprise Gestion Gestion de projet Technologie
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Narration is excellent, gets you through the deep dives that are necessary but challenging to hang in at times.

A must for your business toolkit.

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Examples are getting dates but lessons continue to ring true. Then AOL, now Uber, future.. Who knows.

Oldie but goodie. I read this book 3+ times

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Geoffrey warrants no results from his principles but that’s what true genius is about, never claim you know it all. This book encompasses the best practices around achieving the next level of success with high tech companies (Crossing the Chasm). His principles would work for business and marketing as much as they would work in your day to day life. The only downside, which really is not a fault of the author, is that most stories are a little outdated back to the early successes of the big players in the 90s. Must read to cross the chasm!

Encyclopedia for High Tech Companies

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didnt realize its second edition from 2006 until he talked about yahoo as search leader. although windows 3 should have tipped me off too.

second edition

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This book had a slow start, it's like the first half was all definitions that are relevant for the rest of the book - but when you do finally get to the part where he starts talking about the processes, it's pure gold. #Audible1

Slow start, but overall, definitely worth the read

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This book helped me see the world in a different way. I recommend it very much.

amazing book, loved every detail.

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