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  • Crush It!

  • Why NOW Is the Time to Cash In on Your Passion
  • Written by: Gary Vaynerchuk
  • Narrated by: Gary Vaynerchuk
  • Length: 3 hrs and 40 mins
  • 4.7 out of 5 stars (384 ratings)

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Publisher's Summary

Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the best-selling hardcover edition.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.

By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.

©2009 Gary Vaynerchuk (P)2009 HarperCollins Publishers

What listeners say about Crush It!

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    4 out of 5 stars

Buy the new one

It's a good book and would have been great when it came out. Now it's fairly outdated and I would highly recommend just reading Crushing it, his newer one. It is interesting to hear what he predicted back then though and what was popular.

2 people found this helpful

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Now I want to buy the book

I can’t bribe how much was packed to this book.
I love the extra notes as Gary read the book.
So value!
I’m buying the book to write down notes in the book. There is something amazing to hear the notes, and I feel inspired to work on my own personal brand.
Thank you Gary and I look forward to you making more!
I’m staring to read them all now.
Take away a
1. Just be you! If your just you it’s easy to build a good brand
2. Clients are so important and give value to your clients
3. Patience, enjoy the work with enough time
4. Measure your successful with your joy and paying your bills
5. Look after your family, and run your passion
6. Search your answers, everything you need is on the website

1 person found this helpful

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Doesn't stand the test of time

It's been 10 years since the book was written and there are too many things that he says will happen, but they didn't. It loses it's credibility in my opinion. His mannerism in narrating/writing is very persuasive though. But I looked up a few things as he spoke about them, and no, didn't happen like he predicted.

1 person found this helpful

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Nothing really new

It is really short, worth the quick listen but nothing incredibly new. It gives a little shot of motivation. Still appreciated the book.

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excellent book

very great book. this is my 2nd time listening and i will probably do it again soon

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I love Gary Vee's Stuff. He shoots from the hip.

who cannot relate to Gary Vee. what I like best is he shoots from the hip. if don't like it, move on. Jam packed full of nuggets and takeaways. I will be listening to this book again and again.  Jeffrey (Jeff) C. Marr Keynote Speaker / Business Consultant

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  • MZ
  • 2021-11-28

Amazing Book!

I love listening to Gary. He is spot on with what he is talking about. I connect with his perspective, and love his delivery. He is refreshingly original and speaks from the heart with passion and confidence. Loved this book!!

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Decent

Was recommended by my boss. Not bad overall. Gary was definitely ahead of his time in many facets. First two chapters felt like a generic self-help book, he makes some valuable points regarding networking and social media later in the book. Decent listen.

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Legacy over profit

If there is one word that stood out for me it’s legacy. My family is everything to me, to have this word as my compass going forward with my business will shine new perspective for me.
Thank you Gary

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Outstanding thoughts on business in the new way

Loved it and still processing all the information.
Will definitely recommend to friends.
P.S. Definitely an eye opener.

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  • Helpful Reviewer
  • 2011-10-20

It was an okay book, but I preferred "The E-Myth"

The author is obviously passionate about the topic, but I got tired of the high-school-teenager-style of writing. "Awesome!" "Crush it!" "Totally sick!" It wore on me.

But the reason for my low review isn't because of the author's verbage. It's because, like many business books, it just didn't leave me with any real insight as to how I can change my business to apply the ideas. The actual "how to do it" chapters were pretty old news to me. Get a blog, use this or that technology, what social media sites are best, etc. I'm looking for how to use those technologies better, with specific tips.... not what tools are best.

The one thing in the book that helped me and has stuck with me is the chapter on caring. Changed my perspective.

I don't think I would have bought this book if I could go back in time, but that's just my personal preference. I'm sure there are many thousands who find this book to be useful.

In my opinion, the best small business book ever written is "The E-Myth Revisited." I read that book and it completely changed my business.

167 people found this helpful

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    1 out of 5 stars
  • SAMA
  • 2010-02-02

Crush It?

It starts with promises of methods to start doing what you love, then goes on to become a redundant ramble about the benefits of having a personal website and the evils of corporate workplaces, which turned out to be difficult to swallow.

I've never heard of this guy before, and his repetitive plugging of his work at Wine Library TV (and he mentions that A LOT) becomes extremely irritating halfway through.

Also, the author/narrator is talking as if he's the obnoxious guy hanging out with the gang. If I had a penny for every time he said "Are you ready for this?" I'd easily have more than I paid for this purchase. I wanted an audiobook to listen to, not a guy who thinks he's cool telling the rest of us how we got it all wrong and he didn't.

114 people found this helpful

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  • Dan
  • 2016-10-28

Awful...

Has Crush It! turned you off from other books in this genre?

Yes. Be VERY selective with self help books. This has zero content. It's just a guy rambling about what social media is.
The entire message is:
Work hard
Create good content
Create Social media profiles
Share your content

So how do you create good content?
Google it
How do you get more people to come to your page?
Google it

Are you fucking kidding me? Don't waste your money, please. I feel stupid for having purchased this.
Do yourself a favor and get one of the following:
4 hour work week
$100 dollar startup
The Lean Startup

These books are written by SMART people who really put effort into them, not some jackass who just plugged a mic in and started rambling.

108 people found this helpful

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  • Felix
  • 2017-03-11

Outdated and redundant

I'm a big fan of Gary V, but this book is now part of history of the Internet. 8 years have passed since this audiobook has been recorded, alot of the info, websites and apps he talks about are either updated, forgotten, don't exist anymore, irrelevant or replaced by other modern websites. Most of the things you learn in this book can easily be found anywhere with a simple Google search.

on top of that, Gary is extremely repetitive. he keeps repeating over and over again "follow your passion", "work hard". yes we get it, we understand. I know that for those who need that motivation, this is a good thing, but for those who already understand the concept of working hard for your passion, it just gets annoying to hear every few sentences the same thing over again.

Also, why does he tell us at the beginning of the book that "loving your family" is one of the 3 components to success? That's one of his own personal values, not a universal principle of success.

With all that being said, I think that if you are a noob, and have no idea how to get into branding and social media, this book is a great place to start, but then again you could just search the Gary V engine on his website and find all the info you need, or read one of his more recent books for up to date information.

In conclusion, I still think Gary is an awesome dude with so much value to offer, but this book is just a relic of ancient times.

92 people found this helpful

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  • Matt
  • 2013-06-07

Too self-promotional

There is some useful information in this book - but it is so entangled with the self-promotional material by the author that it actually loses all credibility in my view. I know the author has been successful and I have no doubt that he is very talented but this book becomes very irritating very quickly.

79 people found this helpful

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    2 out of 5 stars
  • Paul Pettit
  • 2011-03-26

Yawn...

Not necessarily a bad book, but if you've done anything with marketing or web branding this will come off as very basic and obvious. It should have been called "Personal Branding for Idiots". I really got nothing new out of this book and it was quite painful to finish.

51 people found this helpful

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  • LFD
  • 2012-05-10

A waste of a credit

What could have made this a 4 or 5-star listening experience for you?

If the author provided any substance at all it might have been worthwhile.

Would you ever listen to anything by Gary Vaynerchuk again?

Never

What didn’t you like about Gary Vaynerchuk’s performance?

self-serving worthless information

What reaction did this book spark in you? Anger, sadness, disappointment?

Total disappointment - this guy must love to hear himself talk

49 people found this helpful

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  • TSNE
  • 2010-09-25

Death by obviousness.

I purchased this book because it had a 4 star in Amazon. One reviewer complained about how he got 76 "not helpful" votes on a single day for his 2 star review of this book. I still went ahed and bought it cause of all the 4 star reviews! I regret deeply the couple hours I spent with it, I did not fully finish the 3rd hour. The book contains no original thought or insights. Just keeps repeating that I should CRUSH IT!

35 people found this helpful

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    5 out of 5 stars
  • Martin
  • 2010-05-15

Gary delivers!

I have the hard cover of this book, and ordered the audio to read along with it, and Gary gives his audible customers a treat by adding commentary, often straying from the text to inject little (and sometimes BIG) bonuses; it's like he's talking right to his fans! And the book is rich with information - worth several listens! Have your pen and paper ready, this one is worth taking notes on!

28 people found this helpful

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  • Sand
  • 2010-01-15

One Of The Best I've Heard

I'm an info-junkie, so when I'm not online or reading, I'm listening to a book or podcast.
Let's be honest: For a long time, most audio books have been a compromise--they're something you consume when you're too busy to sit down and read the book yourself.
Only rarely does an audiobook match up to the print version, let alone exceed it, even when it's read by its own author.
This is one of those times. I bought the print version over the holidays but it kept disappearing (people in my family kept nicking it). So I downloaded the audio and there was just no comparison--it's twice as good as the book. Print just does not do the material--nor it's charismatic author-- justice.
The premise of the book is as simple as it is powerful: Social networking platforms are creating unprecedented opportunities for anyone with the drive and the persistence to go after them.
And nobody can deliver the message better than "Garyvee". He's funny, inspiring and irrepressible.
And he has a terrible time "sticking to the script", as he puts it, which means the audiobook is chock-full of "bonus material" you won't find in the print version.
I think that, like me, a lot of people will end up buying both formats, using the book as a quick reference/refresher and the audio download for inspiration and motivation.
But if you have to choose, definitely get the audio book--you won't be disappointed!

28 people found this helpful

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  • Junod
  • 2021-10-21

Même en 2021 toujours d’actu

Gary a écrit ce livre vers 2010. Cela fait plus de 10 ans. Cependant, ce qu’il y dit fait toujours du sens aujourd’hui pour un entrepreneur qui veut démarrer en utilisant les outils d’aujourd’hui : réseau sociaux certes mais par dessus tout une relation authentique avec son audience et ses clients. En gros une relation authentique avec soi-même.
Enjoy !!

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  • Utilisateur anonyme
  • 2018-09-05

really great stuff, as usual !

Now a bit old but I live the fact that he is giving so many information in it ! Also going offscript, I love it !

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  • skintsukuroi
  • 2018-08-23

mentor every aspiring entrepreneur dreamer wants

THE book of books. thank you, Gary for being the only mentor I needed 🙏🏼

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  • Vincent
  • 2018-05-17

Manifeste absolu de l'entrepreneuriat 4.0

J’ai terminé l’écoute de Crush It! par Gary Vaynerchuk ! Même paru en 2009, ce livre est toujours d'actualité concernant son analyse des réseaux sociaux et la monétisation du contenu. A retenir : pour une carrière perso, un petit business ou une grande entreprise, la mise en ligne de contenu et la construction d'une identité en ligne a une valeur incontestable

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  • Leo
  • 2018-03-13

Timeless & Practical

Gary starts off by defining what success is to him, making you realise that you need define what success is to you. With that, he goes on to pump you up, shows you how to maximize the digital world and keeps reminding to stick to your passion.