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Crush It!

Why NOW Is the Time to Cash In on Your Passion
Written by: Gary Vaynerchuk
Narrated by: Gary Vaynerchuk
Length: 3 hrs and 40 mins
4.5 out of 5 stars (217 ratings)
Price: CDN$ 24.52
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Publisher's Summary

Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the best-selling hardcover edition.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.

By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.

©2009 Gary Vaynerchuk (P)2009 HarperCollins Publishers

What members say

Average Customer Ratings

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    4 out of 5 stars
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    4 out of 5 stars

Buy the new one

It's a good book and would have been great when it came out. Now it's fairly outdated and I would highly recommend just reading Crushing it, his newer one. It is interesting to hear what he predicted back then though and what was popular.

2 of 2 people found this review helpful

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old, but powerful motivation to get out and crush

its older 0 years ago, but full of great energy and sound advice on what it takes to crush it.

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What a great book

This is a great book for someone who wants the motivation to crush it.. and the framework to make it happen.

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Must Read for Every Committed Entrepreneur!

Loved it! Candid, direct, no BS. Sometimes some entrepreneurs need to hear it short straight outta the horses mouth. That's what motivates me anyway. Very grateful for all the amazing stories. And well done all of you.

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Motivating and Educational

This is a great book. It did a really good job of motivating me and opening my eyes to the possible ways I can create a personal brand and business.

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    5 out of 5 stars

Gary V skillfully condenses it to a smaller size

Gary V personality comes thru and get the listener pumped about what is possible and practical.

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more of a self help book than anything else.

no concrete applicable information. just a lot of fluff and ya you can do it type of advice. also the book needs a revision. hasn't aged well.

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Great Read!

This is a great book and very informative! The process of taking your passion and turning it into a money making machine seems easy as long as you are prepared to work your butt off to get it!
#Audible1

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Great book

Great book very informative!!
I would highly recommend it to anyone looking to start a business.
#audible1

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The best!

What can you say about Gary V? The best! What an inspiration! So much passion and so much actionable knowledge! #Audible1 #lovelife #bethechange

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  • Felix
  • 2017-03-11

Outdated and redundant

I'm a big fan of Gary V, but this book is now part of history of the Internet. 8 years have passed since this audiobook has been recorded, alot of the info, websites and apps he talks about are either updated, forgotten, don't exist anymore, irrelevant or replaced by other modern websites. Most of the things you learn in this book can easily be found anywhere with a simple Google search.

on top of that, Gary is extremely repetitive. he keeps repeating over and over again "follow your passion", "work hard". yes we get it, we understand. I know that for those who need that motivation, this is a good thing, but for those who already understand the concept of working hard for your passion, it just gets annoying to hear every few sentences the same thing over again.

Also, why does he tell us at the beginning of the book that "loving your family" is one of the 3 components to success? That's one of his own personal values, not a universal principle of success.

With all that being said, I think that if you are a noob, and have no idea how to get into branding and social media, this book is a great place to start, but then again you could just search the Gary V engine on his website and find all the info you need, or read one of his more recent books for up to date information.

In conclusion, I still think Gary is an awesome dude with so much value to offer, but this book is just a relic of ancient times.

73 of 79 people found this review helpful

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  • Helpful Reviewer
  • 2011-10-20

It was an okay book, but I preferred "The E-Myth"

The author is obviously passionate about the topic, but I got tired of the high-school-teenager-style of writing. "Awesome!" "Crush it!" "Totally sick!" It wore on me.

But the reason for my low review isn't because of the author's verbage. It's because, like many business books, it just didn't leave me with any real insight as to how I can change my business to apply the ideas. The actual "how to do it" chapters were pretty old news to me. Get a blog, use this or that technology, what social media sites are best, etc. I'm looking for how to use those technologies better, with specific tips.... not what tools are best.

The one thing in the book that helped me and has stuck with me is the chapter on caring. Changed my perspective.

I don't think I would have bought this book if I could go back in time, but that's just my personal preference. I'm sure there are many thousands who find this book to be useful.

In my opinion, the best small business book ever written is "The E-Myth Revisited." I read that book and it completely changed my business.

139 of 154 people found this review helpful

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  • Matt
  • 2013-06-07

Too self-promotional

There is some useful information in this book - but it is so entangled with the self-promotional material by the author that it actually loses all credibility in my view. I know the author has been successful and I have no doubt that he is very talented but this book becomes very irritating very quickly.

67 of 74 people found this review helpful

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  • Lauren
  • 2016-05-29

Difficult to get thru

I listened to this book twice in a row a couple of months ago, and now the only thing I remember from the book is that the author said multiple times in each chapter "let me go off script a minute..." And "I'm gonna go off script a minute..." It was frequent enough to be quite distracting.

13 of 14 people found this review helpful

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  • Dan
  • 2016-10-28

Awful...

Has Crush It! turned you off from other books in this genre?

Yes. Be VERY selective with self help books. This has zero content. It's just a guy rambling about what social media is.
The entire message is:
Work hard
Create good content
Create Social media profiles
Share your content

So how do you create good content?
Google it
How do you get more people to come to your page?
Google it

Are you fucking kidding me? Don't waste your money, please. I feel stupid for having purchased this.
Do yourself a favor and get one of the following:
4 hour work week
$100 dollar startup
The Lean Startup

These books are written by SMART people who really put effort into them, not some jackass who just plugged a mic in and started rambling.

97 of 113 people found this review helpful

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    2 out of 5 stars
  • Paul Pettit
  • 2011-03-26

Yawn...

Not necessarily a bad book, but if you've done anything with marketing or web branding this will come off as very basic and obvious. It should have been called "Personal Branding for Idiots". I really got nothing new out of this book and it was quite painful to finish.

46 of 55 people found this review helpful

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    1 out of 5 stars
  • SAMA
  • 2010-02-02

Crush It?

It starts with promises of methods to start doing what you love, then goes on to become a redundant ramble about the benefits of having a personal website and the evils of corporate workplaces, which turned out to be difficult to swallow.

I've never heard of this guy before, and his repetitive plugging of his work at Wine Library TV (and he mentions that A LOT) becomes extremely irritating halfway through.

Also, the author/narrator is talking as if he's the obnoxious guy hanging out with the gang. If I had a penny for every time he said "Are you ready for this?" I'd easily have more than I paid for this purchase. I wanted an audiobook to listen to, not a guy who thinks he's cool telling the rest of us how we got it all wrong and he didn't.

107 of 134 people found this review helpful

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  • TSNE
  • 2010-09-25

Death by obviousness.

I purchased this book because it had a 4 star in Amazon. One reviewer complained about how he got 76 "not helpful" votes on a single day for his 2 star review of this book. I still went ahed and bought it cause of all the 4 star reviews! I regret deeply the couple hours I spent with it, I did not fully finish the 3rd hour. The book contains no original thought or insights. Just keeps repeating that I should CRUSH IT!

29 of 36 people found this review helpful

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  • Lorie
  • 2012-05-10

A waste of a credit

What could have made this a 4 or 5-star listening experience for you?

If the author provided any substance at all it might have been worthwhile.

Would you ever listen to anything by Gary Vaynerchuk again?

Never

What didn’t you like about Gary Vaynerchuk’s performance?

self-serving worthless information

What reaction did this book spark in you? Anger, sadness, disappointment?

Total disappointment - this guy must love to hear himself talk

45 of 57 people found this review helpful

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    5 out of 5 stars
  • Martin
  • 2010-05-15

Gary delivers!

I have the hard cover of this book, and ordered the audio to read along with it, and Gary gives his audible customers a treat by adding commentary, often straying from the text to inject little (and sometimes BIG) bonuses; it's like he's talking right to his fans! And the book is rich with information - worth several listens! Have your pen and paper ready, this one is worth taking notes on!

27 of 38 people found this review helpful

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  • Anonymous User
  • 2018-09-05

really great stuff, as usual !

Now a bit old but I live the fact that he is giving so many information in it ! Also going offscript, I love it !

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  • skintsukuroi
  • 2018-08-23

mentor every aspiring entrepreneur dreamer wants<br />

THE book of books. thank you, Gary for being the only mentor I needed 🙏🏼

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  • Saling
  • 2018-05-17

Manifeste absolu de l'entrepreneuriat 4.0

J’ai terminé l’écoute de Crush It! par Gary Vaynerchuk ! Même paru en 2009, ce livre est toujours d'actualité concernant son analyse des réseaux sociaux et la monétisation du contenu. A retenir : pour une carrière perso, un petit business ou une grande entreprise, la mise en ligne de contenu et la construction d'une identité en ligne a une valeur incontestable

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  • Leo
  • 2018-03-13

Timeless & Practical

Gary starts off by defining what success is to him, making you realise that you need define what success is to you. With that, he goes on to pump you up, shows you how to maximize the digital world and keeps reminding to stick to your passion.