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Deluxe

How Luxury Lost Its Luster

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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits.

Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

©2007 Dana Thomas (P)2019 Blackstone Audio, Inc. Culture populaire Marketing Marketing et ventes Réussite personnelle Sciences sociales Impérialisme Chine
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Very well researched. There’s nothing about the history of fashion and fragrance you won’t know by the end. Interesting from the perspective of retailing and brands.

Very long… but in depth

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