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Publisher's Summary

Design Thinking Journey: Development and Growth to Improve your Team and Understand Unmet Customer Needs by Hugo Locke.

With the hustle culture, it is a bit difficult to solve challenges in less time as well as achieve goals like team development and meeting customer needs. A happy customer is imperative to a successful business and a great team which understands customer needs is a means to business success. Businesses and startups today ignore to iterate and improve as they grow and fail eventually. Design thinking solves this problem and is the knight in a shining armor for startups.

Design Thinking Journey is a fundamental audiobook for the development and growth of your team as well as to understand your customer’s needs to meet them. The audiobook helps you learn how to improve customer experience and also make sure your team is at the top of their game throughout, thereby ensuring a win-win situation for your business.

The audiobook is different than many books available in the market as it focuses on growth strategy and customer acquisition through design thinking, both of which play an immense role in sustaining a business in addition to making it a grand success. 

This audiobook explains:

  • What design thinking is
  • Design thinking and team development
  • Team improvement with design thinking
  • Understanding customers and enhancing the customer experience with design thinking journey

This audiobook is primarily for entrepreneurs and businesspersons who wish to adopt design thinking for optimizing the customer experience and developing a team for a business at any stage. Design Thinking Journey offers many helpful insights that can help businesses grow by adapting design thinking.

Frequently Asked Questions:

  • Does the audiobook offer solutions if a team is increasing from 10 to 50?

Ans. Design Thinking Journey explores the design thinking method to help your business effectively scale its team and offers solutions to problems that you might face.

  • I have problems with negative reviews from customers. Will this audiobook help?

Ans. The audiobook gives time-saving and efficient ways of customer research and meeting their expectations for business growth and customer satisfaction.

  • I am just launching my business. How can this audiobook help me?

Ans. This audiobook will help you use design thinking from the very beginning of your business to streamline your processes and center your approach around your customers.

©2020 Hugo Locke (P)2020 Hugo Locke

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  • Arlene McLawhorn
  • 2020-06-07

Design thinking.

There's a lot right with the audiobook. As a practitioner, you are able to relate to the very real challenges of applying design thinking to transformation and the real-life case stories are rewarding. It's a good audiobook. If you are a beginner, it is a good audiobook to start with for Design thinking.