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Publisher's Summary

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players.

The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

If you are an entrepreneur, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy. Branding is essential to establishing your identity in the marketplace and consistency is the key to effectively doing that.

A company's brand is what distinguishes it from its competitors. In today's computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand.

Instagram is a powerful photo sharing app. When it comes to leveraging this social platform for business, it's all about visualizing your brand. Establishing marketing goals is critical to the success of your Instagram marketing.

You want to obtain traffic and convert that Instagram traffic into brand-followers, leads, prospects, and customers? Or your goal is to get people to a landing page where they can subscribe to your list? or maybe they're being sent to a sales page or an eCommerce store. Keep in mind: brand awareness and brand recognition are the key to success for your business!

©2020 Lorenzo Piana (P)2020 Lorenzo Piana

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