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Publisher's Summary

Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business.

Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author...until now.

In Entrepreneur to Author, you’ll learn:

  • The secret to a book strategy that’s in lock-step with your business strategy
  • How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities
  • The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels
  • The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book

Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out.

©2020 MacMillan Company Limited (P)2021 MacMillan Company Limited

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