ROI. Return on investment. Is it just a mythic and elusive goal for the entrepreneur-turned-author? Unless you’re writing only for the love of it or to check an item off your bucket list, then it better not be. But with most part-time authors generating paltry income from book sales, how can you make sure your book delivers the goods? 

In this episode of The Entrepreneur to Author Podcast, your host and bestselling author Scott MacMillan discusses the 3 key monetization strategies entrepreneurs should focus on to deliver business results from their book.

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Contact
entrepreneurtoauthor.com
 grammarfactory.com
scott@grammarfactory.com

Scott on LinkedIn: linkedin.com/in/scottmacmillan/
 Scott on Instagram: @scottamacmillan
 Scott on Twitter: @scottamacmillan
 Scott on Medium: @scottamacmillan

As an entrepreneur, you write your book for a reason: to build your authority and grow your business. ‘Business growth’ may mean different things to different people; however, foundational to nearly every E2A goal is that of building authority. 

Authority, credibility, and profile provide the leverage that makes everything easier, better, more effective. So, now that your book is written and published, how do you go about building authority?

In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan discusses the foundational Authority Building strategy that every entrepreneur-turned-author should execute to support their business goals.

 Episode Links
Entrepreneur to Author™ Select membership

 Contact
entrepreneurtoauthor.com
grammarfactory.com
scott@grammarfactory.com

Scott on LinkedIn: linkedin.com/in/scottmacmillan/
Scott on Instagram: @scottamacmillan
Scott on Twitter: @scottamacmillan
Scott on Medium: @scottamacmillan 

After the writing and publishing is done, next comes promotion. How will you let the world know about your newly minted book?

 In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan discusses the many promotional options available to self-published authors, and then walks listeners through strategies that really work.

 Episode Links

VOX article: The convoluted world of best-seller lists, explained

Entrepreneur to Author™ Select membership

 Contact
entrepreneurtoauthor.com
 grammarfactory.com
scott@grammarfactory.com

Scott on LinkedIn: linkedin.com/in/scottmacmillan/
 Scott on Instagram: @scottamacmillan
 Scott on Twitter: @scottamacmillan
 Scott on Medium: @scottamacmillan