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Publisher's Summary

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Melissa Perri (P)2020 Tantor

What listeners say about Escaping the Build Trap

Average Customer Ratings
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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Incredible resource

A very enjoyable read filled with actionable, tactical information. Highly recommend for those getting into product management.

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  • Amy
  • 2021-03-20

Why so condescending?

I loved the content and it made a lot of sense. Why were the male characters portrayed as stupid with the condescending voice-over? Likewise, the female characters were unfairly portrayed as weak. Not sure if that was the books intent but the reading was bad in my opinion.

3 people found this helpful

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  • Heather Henderson
  • 2021-01-21

Distractingly soft narration

The narrator's voice is suited to bedtime stories for children, not business advice. I had a hard time focusing on the content of the book her voice was so soft and saccharine. I just couldn't take the book seriously.

3 people found this helpful

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  • Anonymous User
  • 2021-10-15

Please have a different voice over

The content itself is great but the voice is really really bad. I had a hard to finish, this is not a bedtime story. I ended up buying the book itself to read.

2 people found this helpful

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  • Girevik
  • 2021-07-08

Terrible narration

Great content. The worst and most annoying narrator for a non fiction book. You don’t need to change your voice for every piece of dialogue.

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  • Tennis Apprentice
  • 2021-05-17

Odd narration practice

I am enjoying the content of this book and it seems to be valuable and on point. However the narrator’s practice of altering her voice to sound deeper and gruffer when quoting men is really distracting. Imagine if a male narrator put on a higher pitched voice to indicate he was quoting a woman…he’d be labelled sexist! It detracts from the quotes themselves.

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  • Lassi*aL
  • 2021-02-23

Good insights, inappropriate delivery

The story is well crafted but I was much distracted by over acting of the reader making it not sound like a business book but fiction.

2 people found this helpful

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  • kirschi
  • 2020-09-15

A comprehensive tour to being a tech product manager

Tech products are complex beasts invented by humans. They require an operating system that can react quickly and nimbly and yet remain focused on a strategic vision.
As such, a product manager (or product owner in an agile development setting) is one of the hardest and most important roles to succeed as a product led organization.
This book provides a comprehensive guided tour for the PM role, from understanding what is a product led organization, how to enable product teams turn a product vision and strategy into viable options, through how to shape a product led organization in a structure set up for success. By structure I mean not only org structure but also roles, artifacts, flow and emergence of knowledge and more.
The book, imho, falls short on two aspects:
- the linkage between organizational agility and a product led organization. There are some examples of how poor agile practices hinder a mindset of a product led organization. But not how real agility is key to turning concept to cash quickly and effectively.
- the description of required meetings and procedures in the third part feels over prescriptive. Maybe Perri meant them as an example. I understood them as how it should work.
To me it feels that the excellent explanations and examples for utilizing experimentation in the product management concepts are missing on these aspects of a product led organization.
That being said, the book gets an easy 5 star rating from me as one of the best books on PM I have read/listened to.

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  • mitchlenzen
  • 2020-08-29

Hope for those of us still stuck in the trap

This is a must-read for anyone currently undergoing organizational transformation to the product model including; product managers, designers, engineers, and senior leadership. This perfectly illustrates the big picture vision while outlining steps needed to achieve the shift in product mindset within your organization. I’m recommending for my whole team.

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  • Anonymous User
  • 2022-06-18

Best PM book I have read so far!

This book is simply amazing! A rare informtive book that summerizes the what to do and what to avoid in the PM career path in order to become the very best professional there is!

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  • Kindle Customer
  • 2022-05-17

Excellent blend of stories and techniques

I loved how Melissa explains what is the build trap, and gives great advices on how to escape it (it takes time and entire organization mindset change).
I especially enjoyed the wrapping "Marketly" story!

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  • QuickBen
  • 2021-07-30

Good stuff

Great content. I found the narration a bit too theatrical for my taste. Ended up listening at 1.3x speed.