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Everybody Writes (2nd Edition)

Your New and Improved Go-to Guide to Creating Ridiculously Good Content

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Everybody Writes (2nd Edition)

Auteur(s): Ann Handley
Narrateur(s): Carolyn Jania, Ann Handley
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À propos de cet audio

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes: all-new examples, tools, resources; an updated step-by-step writing framework; added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today); the same witty and practical how-to approach; how to attract and retain customers with stellar online communication; how to choose your words well, sparingly, and with honest empathy for your customers; best practices and ideas for crafting credible, trustworthy content; and more.

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

©2023 John Wiley & Sons, Inc. (P)2023 Ascent Audio Communication d'entreprise Marketing Marketing et ventes Réussite personnelle Écrire et publier Entreprise Spirituel
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The book itself is great! So much helpful info.

I do think it works best as a hard copy. So many of the examples need to be seen and not heard. I couldn't mentally picture most of the suggestions. My attention span was non-existent when these lists were being read.

I am planning to finish listening then go buy a hard copy to see all of the examples with my eyeballs instead of my minds eye.

Better as a hard copy

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One. This book is has lists. Two. Every item has a number in the list. Three. They read these long lists to you without mercy. Four. You start to wonder why it needs so many lists. Five. Why did someone think that these lists would be enjoyable to listen to? Six. I quickly grew tired of listening to lists. Seven. I did not learn anything new from these lists. 😝

TLDR: The reader (Carolyn) is terrific but the author's (Ann) message "Just do it!" is formatted in a tedious meandering fashion, It may be a terrific reference book but it's not well suited for audible. (The audio also refers to diagrams you cannot see.)

Like listening to someone read their chore list

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