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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million

Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
Written by: Cliff Lerner
Narrated by: Daniel Greenberg
Length: 5 hrs and 28 mins
4.5 out of 5 stars (17 ratings)

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Publisher's Summary

Number One Best Seller in Five Startup & Entrepreneurship Categories
One of the "Best Startup Books of All Time", Benzinga.com
One of the "Top 5 Growth Hacking Book", Entrepreneur.com 

Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.

The best seller combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. 

Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. 

Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. 

 You will learn how to: 

  • Ignite explosive growth by creating a remarkable product 
  • Identify the only three metrics that matter 
  • Explore valuable viral growth strategies 
  • Execute the genius media hacks that helped us acquire 100 million users 
  • Create a thriving culture with constant innovation 

Praise:

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." (Payal Kadakia, founder of ClassPass)

"Lessons for startups on growth, marketing, & innovation from one of the smartest founders I know." (Andrew Weinreich, Social Networking Pioneer)

©2017 Clifford Ventures Corp (P)2018 Clifford Ventures Corp

What the critics say

"Brilliantly crafted Explosive Growth is essential reading for every entrepreneur and leader seeking innovative solutions for their industry." (Keri Douglas, 9MuseNews.com)

"This is a great book to read. Some of the business books are a bit of a chore to read, this was one that we looked forward to reading. It is painfully honest at times, and rather than falling for the hindsight bias, that if he is successful now then surely every decision he made before was awesome. Instead he looks hard at what he did, and did not do right. It makes for a much better, much more compelling read." (Simon Cocking, Irish Tech News)

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fantastic book!!

best book I've read in a long time! must read! it's relevant, current and a ton of tips!

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Excellent book!

A very interesting read (well, listen, in my case) from beginning to end. A candid tale of the highs and lows of building an online company. Packed full of useful tips and lessons! Author also provides great book recommendations. Audio book is well-narrated. I enjoyed this experience immensely!

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  • Jack
  • 2018-06-19

Lots of lessons and insider views. Worth it!

I have learned a lot from this book. I would say this is the most practical, engaging and worth it book that I havr listened to so far.

3 people found this helpful

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  • Amazon Customer
  • 2019-04-02

Loved it.

I loved the lesson recap and the other book suggestions that helped him make his decisions during various pivot points in his career, personal life, and transition times.

1 person found this helpful

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  • Amazon Customer
  • 2019-03-27

Great if you are starting a Dating website

Really good if you are interesting in starting a tech based business. More specifically, a dating website. Gives great insight to Facebook app based business around the dating and social genre.

If (like me) you are not in the dating industry. There are better books.

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  • Anonymous User
  • 2019-03-20

How IT companies work

So, the book is a bit clumsy stylistically in some places but it did deliver. It's basically about things you already know, if you are working in an IT company, but you've never formed it clearly and concisely. For me, it was also educational in some aspects, while in others it confirmed what I already knew was true but never really thought about it that much.

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  • FERNANDO PAEZ MORENO
  • 2019-01-12

Amazing

Many learnings you should know if you are an enterprenur looking to start an IT company. Read it on 3 days.

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  • andy
  • 2018-12-28

Great wisdom told through fun stories by someone who has been there

This book is funny and well written. Cliff takes the reader through the story of his company, Snap Interactive, and how he created one of the first Facebook dating apps and rocketed to a ton of users. He comes across as very real and humble and he shares the big takeaway lessons that he learned from all of this. If you are an entrepreneur or are thinking about starting a business I would highly recommend checking out this book.

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  • Anonymous User
  • 2018-12-08

Incredibly insightful and a very easy read.

A TIMELESS GEM!
I am an avid reader of marketing, leadership, self help and business oriented books. Explosive Growth not only covered well articulated aspects of all mentioned, but did so with experiences from his own life that helped paint a very clear picture of both his victories and defeats; steering me towards the former, while avoiding the latter. I would recommend this book to anyone ranging from newcomer status to the experienced CEO.

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  • Joshua
  • 2018-10-31

Massively useful for entrepreneurs.

Massively useful for entrepreneurs, even if you aren't a tech company. The principles are on point.

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  • Jessie L. Jackson
  • 2018-10-22

The Tips Are Gems

The tips confirmed several things I’m currently facing and provided insights I hadn’t considered. Everything an entrepreneur needs. Great book recommendations!

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  • cosmitron
  • 2018-10-01

A tool that can help you start a new Business

This is an interesting Book but a Tool among many others that are needed to
succeed in a new Business.Although its insights are not Earth shaking they can be useful to those who either want to start a new Business or those who need ideas that can expand an existing Company.





This book was given to me for free at my request and I provided this voluntary review.

3 people found this helpful