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  • Franchise Warnings

  • What You Really Need to Know Before You Buy
  • Written by: David C. Barnett
  • Narrated by: David C. Barnett
  • Length: 1 hr and 41 mins
  • 4.4 out of 5 stars (5 ratings)

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Franchise Warnings

Written by: David C. Barnett
Narrated by: David C. Barnett
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Publisher's Summary

Buy a franchise and secure your financial future, right?

There is a huge industry that is built upon you buying a franchise, paying a franchise fee and then working hard every day to keep the stream of royalties flowing. Franchisors, suppliers, distributors, franchise brokers, and others all have a vested interest in continuing the myth that opening a franchise is the easy path to success.

Over the years, I have worked for franchisors, helped franchisees try to sell their businesses, and worked with buyers trying to buy new and existing franchise locations. Inside you’ll find lots of stories of the situations and events that I’ve witnessed in my years as a business broker and consultant.

If you’re thinking of buying a franchise, there are dozens of guides which will help you choose the right one but very few guides that will show you the hazards. Before you invest and borrow hundreds of thousands of dollars to realize your small business dream, invest a few dollars and some time in learning what can go wrong.
©2015 David C. Barnett (P)2017 David C. Barnett
Small Business & Entrepreneurship Marketing & Sales Personal Finance
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Bitter But Possibly Sweet

I've been an entrepreneur for 30+ years and have owned independent small business and franchises. Given the choice, I would encourage people who are not risk takers to go into franchising and due diligence.
I feel the author has presented a cynical and lop sided perspective of franchisors, possible because that's the only bad business deals he has come across in his brokerage or he hasn't explored any more franchise systems other than restaurants or what seems from the tone is that he still holds a bitterness from a personal past franchise experience.
Much of the value of franchising has been overshadowed by extreme outlier examples or possible a lack of understanding of the inner perspective of a franchisor.
That said, if the intent was to exclusively paint all franchisors as crooks and sneaky business people, then the book deserves a five star.

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