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Franchise Your Business

The Guide to Employing the Greatest Growth Strategy Ever

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Franchise Your Business

Auteur(s): Mark Siebert, John Leonesio - foreword
Narrateur(s): Al Kessel
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À propos de cet audio

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.

Learn how to:

  • Evaluate your existing businesses for franchisability
  • Identify the advantages and disadvantages of franchising
  • Develop a business plan for growth on steroids
  • Evaluate legal risk, obtain necessary documents, and protect intellectual property
  • Create marketing plans, build lead generation, and branding for a new franchise
  • Cultivate the franchisee-franchisor relationship
©2016 Entrepreneur Media, Inc. (P)2018 Gildan Media Développement commercial et entrepreneuriat Finances personnelles Marketing et ventes Petites entreprises Marketing Entreprise Business Strategy
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It has the info needed. Reader is a bit text to speechish but you get through it and you learn some logic and the process and a few terms. Basic take homes were consult with a franchise consultant first before investing any money and then always create your documents with a specialized franchise lawyers. -St

Dry but informative

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this is my third time reading this book love the non-biased detailed information and the lens that's used in the reality of implementing the franchise model this has become a core resource used in our business strategy and in my MBA program

A must read

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As my company moves closer and closer to franchising I am garnering more and more information about it from as many sources as possible. However, I keep coming back to Mark Siebert's book. Franchise Your Business.

Without question, it has been the best source of unbias guidance on the journey to employing this business model. Although, Mark Siebert is the CEO of iFranchise Group he does not use the book as a sales pitch for his brand. Instead he simply provides what I believe to be the most in depth deep dive into franchising available today.

I would go as far to say that to not listen to this book before hiring a franchise consultant or beginning your franchise journey is a big mistake.

Well done Mark Siebert. Love to see a version two!

Don't Franchise Without Listening to This Book

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