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Free PR: How to Get Chased by the Press Without Hiring a PR Firm

Narrated by: David de Vries
Length: 4 hrs and 6 mins
5 out of 5 stars (1 rating)

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Publisher's Summary

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts.

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders.

Cameron and Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy.

In Free PR, you'll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to:

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing, and PR is more cost effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself. Learn the secrets to landing tons of Free PR for your company.

©2019 Cameron Herold & Adrian Salamunovic (P)2019 Cameron Herold & Adrian Salamunovic

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Very practical, quick, must-read for entrepreneurs

A must-read for any entrepreneur trying to promote any kind of brand. From now on this is the model we'll be following at Landish Foods. We've learned firsthand that the PR firm model doesn't make sense - it truly is broken - especially for smaller companies and everything in this book makes a big "yes!" go off in your head, like you're reading the Truth with a capital T... It really isn't rocket science, but having it explained in plain English is really useful. And... I can't put enough emphasis on this: the book is SUCCINCT. It doesn't unnecessarily meander and repeat, like so many books do. I listened to this book on 1.3x speed during a series of flights and layovers, took notes on my phone, and absorbed everything just fine in a few hours, with key notes to go back to.