Emmy Harlow is a witch but not a very powerful one - in part because she hasn't been home to the magical town of Thistle Grove in years. Her self-imposed exile has a lot to do with a complicated family history and a desire to forge her own way in the world, and only the very tiniest bit to do with Gareth Blackmoore, heir to the most powerful magical family in town and casual breaker of hearts and destroyer of dreams.

Mariel Spark is prophesied to be the most powerful witch seen in centuries of the famed Spark family, but to the displeasure of her mother, she prefers baking to potions and gardening to hexes. When a spell to summon flour goes very wrong, Mariel finds herself staring down a demon—one she inadvertently summoned for a soul bargain. Ozroth the Ruthless is a legend among demons. Powerful and merciless, he drives hard bargains to collect mortal souls. But his deadly reputation has suffered ever since a bargain went awry—if he can strike a bargain with Mariel, he will earn it back.

For Astrid Parker, failure is unacceptable. Ever since she broke up with her fiancé a year ago, she’s been focused on her career—her friends might say she’s obsessed, but she knows she’s just driven. When Pru Everwood asks her to be the designer for the Everwood Inn’s renovation, which will be featured on a popular HGTV show, Innside America, Astrid is thrilled. Not only will the project distract her from her failed engagement and help her struggling business, but her perpetually displeased mother might finally give her a nod of approval.

Gwyn Jones is perfectly happy with her life in Graves Glen. She, her mom, and her cousin have formed a new and powerful coven; she’s running a successful witchcraft shop, Something Wicked; and she’s started mentoring some of the younger witches in town. As Halloween approaches, there’s only one problem—Llewellyn “Wells” Penhallow. Wells has come to Graves Glen to re-establish his family’s connection to the town they founded as well as to make a new life for himself after years of being the dutiful son in Wales.

Seventeen-year-old Eleanor is the last person in Salem to believe in witchcraft—or to think that her life could be transformed by mysterious forces. After losing her best friend and first love, Chloe, Eleanor has spent the past year in a haze, vowing to stay away from anything resembling romance.