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  • Get Different

  • Marketing That Can't Be Ignored!
  • Written by: Mike Michalowicz
  • Narrated by: Mike Michalowicz
  • Length: 6 hrs and 57 mins
  • 4.9 out of 5 stars (26 ratings)

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Get Different cover art

Get Different

Written by: Mike Michalowicz
Narrated by: Mike Michalowicz
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Publisher's Summary

From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullshit method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

  1. Does it differentiate?
  2. Does it attract?
  3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.

This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2021 Mike Michalowicz (P)2021 Penguin Audio

What the critics say

"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different." (Sally Hogshead, author of Fascinate)

“Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.” (Jeff Walker, number one New York Times best-selling author of Launch

“You will discover the steps you must take to be successful in all your marketing efforts.” (Ryan Deiss, author of The Invisible Selling Machine)

What listeners say about Get Different

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Being different

Interesting and meaningful tools to help you with your ideas. He’s very high energy and keeps you engaged during his reading

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Excellent resource book!

Great motivator with many unique tips that are already effective in my marketing plan. I will reread regularly to garner even more information. Loved the book.

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A great presenter and a source of incredible ideas.

Just when I thought that Mike couldn’t get any better, I downloaded this book and listened. I love how Mike breaks down vital processes into simple steps and systems and sheds new light on them. Also, I thought he couldn’t get more authentic but in this book he did. I love how he practises what he preaches.

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Mike delivers as always

This was a recommended audio book and it didn’t disappoint.
Mike has a ton of ideas.
Take 1.
Test it.
Then take another test it.
Be bold.
Have fun!

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Different than the last

Not as great as Profit first or a few of his others. It seemed like it was a pushed out to the publication follow up book. Still enjoyed it just not as much.

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Love all his books

Very insightful. I always learn something new. I like that it’s him who reads it.

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Another great book for entrepreneurs

While I didn’t feel I got as much from this book as I did from Profit First, Mike does a great job breaking down marketing into simpler, more manageable ideas for a new entrepreneur.

I’ll definitely be trying to do different and plan to read this one a second time.

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Excellent Guide

I have been struggling with marketing and even trusting my gut as to what items I want to sell in my 7 year old online business. I have slowly drifted into conformity. My business is so much like others in my industry. No surprise my traffic is lower and slower. Im not getting exciting reviews anymore. This book is the kick in the a** I needed and I intend to apply it not just to marketing but my business as a whole. Ive read all this author's books. They are all excellent. This one is timely for me. It injects excitement and I really need that to push forward now, especially during the pandemic and the different world we are living in now. My view is things are much more competive with online business as everyone wants to be in business for themselves these days. So thank you Mike for this kick in the butt and real help I needed right now.

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Love you Mike!!

I'm priveledged to be a part of Mike's Profit First community of entrepreneurs and just like Profit First and all that Mike does, this book and Mike's interpretation is yet another reason why Mike inspires me personally and professionally. To all my fellow small business owners, please pick up this book and all of Mike's books, you won't regret it! thanks for all you do Mike!

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Bingo Flamingo!

Mike rarely disappoints. another winner in Get Different. I laughed and I was inspired to get more creative with my marketing...and marketing suggestions for my clients. standing out is SO needed and Mike is a fun guide.

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