Googled cover art

Googled

The End of the World as We Know It

 Preview

Audible Standard 1-month free trial

Auto-renews at $8.99/mo + applicable tax after 30-day trial. Cancel Anytime
Try for $0.00
More purchase options

Googled

Written by: Ken Auletta
Narrated by: Jim Bond
Try for $0.00

$8.99 a month after 30 days. Cancel anytime.

Buy Now for $22.53

Buy Now for $22.53

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.

Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful - and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth, to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of "Don't be evil"; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy.

More than a comprehensive study of media's most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta's unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable - and where it is now taking us all.

©2009 Ken Auletta (P)2009 Brilliance Audio, Inc. History & Culture Popular Culture Social Sciences Commerce Business Innovation Technology Marketing
adbl_web_anon_alc_button_suppression_t1
All stars
Most Relevant
Then this a great summary of their history and the challenges they had to this point.

If you like Google...

Something went wrong. Please try again in a few minutes.