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Great by Choice cover art

Great by Choice

Written by: Jim Collins,Morten T. Hansen
Narrated by: Jim Collins
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Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers

What listeners say about Great by Choice

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Few concepts, all padding, mostly BS

Nothing in this book tries to be predictive nor actionable. It’s a bunch of buzzwords typical of the worst selfhelp books. Moreover the padding and repetition is EXTREME. Stay away (and I would say avoid anything from these authors)

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Life changing.

This is one of the most impactful books or bits of content I’ve ever read. It could simply be called a guide to life because the applications are so wide ranging. And the ending had me smiling big. Enjoy!

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fantastic

this is one of the best books ever wrote about leadership and growth mentality

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Thank you for your research

Thank you for sharing this useful data! Greatly appreciated for the deep research on Great by Choice.

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Listen well

Very good ideas to apply to businesses of all kinds. Well produced. Q and A at the end is quite good.

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wow I thought I had a clue and then I read this!!

I dont know what to say its completely amazing information and definitely has changed my life for the better. thanks Jim and team

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Not my favourite

This book just wasn't as enjoyable as Jim's other work. I couldn't identify with this content like I could with his other books.

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