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Publisher's Summary

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise. 

In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with more than 32,000 stores around the globe. An irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you.

©1977 Ray A. Kroc (P)2018 Tantor

What listeners say about Grinding It Out

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  • Overall
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Loved it

This book has an old charm about it for sure. Once I got passed the ‘gosh darn its’ and bizarre sayings from the passed, I loved it. Great insight to a man who started an extremely profitable business.
Is he a great person, maybe not but sure knew how to work hard.

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    3 out of 5 stars

A true grinder

It seemed he was ina relentless struggle in his pursuits which made it kind of tiring to read vs inspirational. The first half story of growth was more interesting.

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  • Andy
  • 2019-05-09

inspiring and motivating. Hooray Ray iroc

Very inspiring book. Raise style and dedication to quality and integrity is uplifting. I would highly recommend any entrepreneur read it

4 people found this helpful

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  • CLAUDIO TRICHES
  • 2019-05-07

Narrator Voice

The voice tone of narrator Was not nice for a 7 hour audio book. Turns boring

4 people found this helpful

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  • Raymond Loh
  • 2020-02-01

Let’s grind it out

This is the first non IT startup book I read.

Ray Kroc who was a door to door sales man selling paper cups and later, multi-mixer, started MacDonald at the age of 52.

The book titled "Grinding it out" is so aptly named. Ray Kroc grinded out in the formative years.

Who would think flipping burger can create a hamburger high school & university, a $21 billion yearly revenue and 37,800 stores world wide.

For a man who rolled up his sleeves and started a mega biz so late in his life, is an inspiration too many.

I strongly recommend this book.

3 people found this helpful

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  • Saad H
  • 2019-01-29

Continuation from the movie

If you have watched the movie the book will only add the lufe of Kroc after the movie ended.

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  • Anonymous User
  • 2020-10-02

3rd time I’ve listened

This story never gets old. Starting the worlds most successful franchise when most are considering retirement goes to show you’re never too old to start over. Brilliant story, I love it.

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  • sohil
  • 2020-07-31

How 2 be a Billionaire one Quarter @ a time.

1 of the best buisness books. Free MBA degree if you learn & Follow. Evergreen always.

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  • Hectoris
  • 2020-02-18

Big Head

The story is interesting and helpful to understand the McDonald business and how it grew. However the guy is an unmitigated bighead, compared to other success stories of that era such as Sam Walton. The sort of guy who fall out with his wife because she won't do his paperwork, and hounds another mans wife till he breaks that marriage up isn't really the nicest of guys, even if he is one of the richest.

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  • Josh
  • 2019-04-26

Didn't love the tone of the narrator's voice

I loved the story and the message, but was not a fan of the tone of the narrator's voice.

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  • Aiesha
  • 2018-12-30

Very impressive history of McDonalds and Krok

I learned so much about perseverence in business and be willing to take risks on your own business ideas regardless of who doubts you. Great book

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  • Brandon
  • 2018-12-20

great book annoying narration

Ray Krok's story is great, but the narration is just so painfully fake and annoying.

5 people found this helpful