Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
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Growth Hacker Marketing
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Narrated by:
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Ryan Holiday
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Written by:
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Ryan Holiday
About this listen
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
©2014 Ryan Holiday (P)2014 Gildan Media LLCWhat the critics say
What listeners say about Growth Hacker Marketing
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Sean Arani
- 2019-01-05
Not much new if you know a little bit
I can't say this book taught me anything. but it does motivate you to think about stuff for your own. in the boom he says Growth hacking is a mindset not methodology and he's right about that, and this book makes you try and think that way.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- M. B. O.
- 2022-07-04
A wonderful refresher on what really matters
This short-yet-sweet title was awesome to listen to. It shares real-life examples of successful marketing initiatives and reminds us what really matters in marketing efforts.
The author is also an established marketer (with an impressive variety of books). Recommended!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- RICARDO
- 2018-10-09
Good basic read
Great read for those like me that this is the first time learning about this topic
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Michelle
- 2024-07-25
Practical tips
practical tips and an easy read. it makes the complicated life of marketing and entrepreneurship a little more manageable with free or low cost ideas to spread the word about your business or product.
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Overall5 out of 5 stars
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- Arthur
- 2017-10-26
wow!
loved it! a must read for any business owner or marketer. it's the future of business.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Abhishek
- 2021-06-20
A GOOD INTRODUCTION
IT GIVES YOU A DIFFERENT PERSPECTIVE, A NEW WAY OF LOOKING AT MARKETING AND GETTING PEOPLE TO USE OUR PRODUCT, ALTHOUGH IT IS NOT ENOUGH REALLY UNDERSTAND A PROPER DIGITAL MARKETING STRATEGY.
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Overall5 out of 5 stars
- Ponyback Inc.
- 2020-09-24
Love the idea of thinking like a hacker!
I am bootstrapping my company, and it is very encouraging to hear that huge marketing budgets aren't the be all end all.
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Overall5 out of 5 stars
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- Juan Carlos Martinez
- 2023-02-06
great actionable ideas for businesses of any size
I'm a small business owner, and in this book I got several strategies that are not difficult to understand or implement. the book is worth every penny.
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